SYNKD On Air

From Accidental Hardscaper to Educator

32 min · 1. juni 2025
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Description

In this conversation, Cruz Lon shares his journey in the hardscaping industry, discussing how he accidentally entered the field and the evolution of the industry over the years. He emphasizes the importance of networking, education, and understanding client needs to succeed in business. Cruz also talks about launching Hardscape University to share his knowledge and experiences with others, highlighting the significance of investing in oneself and building a community. He reflects on work-life balance and his aspirations for the future, aiming to continue making a positive impact in the industry.

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24 episodes

episode Franco D'Ascanio - SYNKD Live 2025 artwork

Franco D'Ascanio - SYNKD Live 2025

In this SYNKD Live 2025 recording from Atlanta, GA, Franco D’Ascanio, President & CEO of D’Asign Source and Coastal Source, presents a compelling vision for transforming outdoor living in niche markets. He reflects on building a high-end brand in the Florida Keys and shares how quality, client relationships, and technology integration—especially lighting and audio—became the foundation of their success. Franco explores the challenges of operating in a small, weather-intense environment and how that shaped their commitment to durability and premium design. He also underscores the importance of trust and relationship-driven marketing in outdoor living. Finally, Franco offers forward-thinking insights into how this space will evolve, touching on sustainability and tech innovation.

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