Tales from the Dirt Road

Podcast by The Dirt Road Group, LLC

English

Business

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About Tales from the Dirt Road

Tales from the Dirt Road is the preeminent podcast showcasing seasoned public relations and marketing pros by discussing past experiences as well as thoughtful perspectives and opinions. Listeners looking for added incite about the ever-changing strategic communication industry will increase their knowledge and give a new point-of-view which they may use in their daily professions. #TalesFromtheDirtRoad #StrategicCommunications #PRPros #DirtRoadGroup About Your Hosts:Liz Hersh is an Ohio native and has lived her entire life in Cleveland. As a type-A communications professional, she has partnered with small businesses for more than a decade. At the age of 23, Liz was determined to create and execute a better approach to attracting and retaining customers. She has quickly built a reputation for itself based on our understanding of and ability to capitalize on digital media. Liz helps clients generate leads and increase their revenue. She loves to cook, participate in outdoor activities and is active in her community supporting a variety of non-profit organizations.Tony Vann, grew up in Denver, Colorado, moved to Plano, Texas and finally landed in Oklahoma in 1989. Educated as a political scientist, he has always been an early-adopter of technology including bulletin board systems (BBS), online marketing places and website development. His mentor was a rural Oklahoma newspaper publisher who taught him "the ropes" of both journalism and public relations. He has since honed his craft over the past three decades working for high-profile organizations and companies. In his free time, he roots for the ever-disappointing Denver Broncos, the Chicago White Sox and the National Champion Oklahoma Sooners! An aviation nut, he loves going to air shows and anything having to do with aerospace! He too loves to crack jokes, laugh and make those around him laugh. He is a bit of a culinarian and can often be found cooking, grilling and eating delights anywhere he travels.

All episodes

15 episodes

Setting Milestones for 2026!

This is our non-resolution, resolution podcast! Liz and Tony discuss their respectives philosophies on resolutions, how they each intent to tackle 2026 and what their travel habits and future wishes for Taylor Swift will be. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

6 Jan 2026 - 30 min

Going Deep on Branding the Right Way

When we say branding, you say logo - NOPE! That's only a very small part of the more grand process of branding. Liz and Tony chat about a class Liz teaches about successful branding processes, how to systemize your branding and what questions companies and organizations should ask before, during and after the process. Let's go DEEP! Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

23 Dec 2025 - 26 min

The Dead Internet Theory Discussed

Have you heard about the "Dead Internet Theory?" Liz and Tony discuss the basics of the theory and how some factors may seem far-fetched, but others concepts may be a road map to where AI and bots are leading us. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

16 Dec 2025 - 21 min

Email Marketing: Still Alive and Well

As annoying as email marketing may be to you, a well-crafted email marketing strategy can engage, entice and encourage current and new leads to convert. Liz and Tony discuss the importance of on-going email marketing campaigns and a few tactics one should use to be successful. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

9 Dec 2025 - 19 min

Differences Between Marketing, Advertising and Sales

Spoiler alert, they are NOT the same! Liz and Tony chat about the differences between marketing, advertising and sales. This week, the discussion focuses not only on defining the tactics, but also how to effectively use them and in which order they should be implemented. Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

11 Nov 2025 - 19 min

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