That Analytics Podcast

S1: E8 - Scaling E-Commerce Profitably: Insights from Thomas Gleeson

E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some hard-earned wisdom to share. Here’s how you can build a thriving e-commerce business without burning through cash. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

S1: E7 Optimising User Experience with Analytics: Insights from Rebeca Durán Stewart

Struggling with low engagement rates or declining conversions? Your website’s user experience (UX) might be the culprit. In this episode, Rebeca Durán Stewart, UX consultant at UX and Why, shares how Google Analytics 4 can reveal hidden UX issues—and the simple tweaks that can fix them. From uncovering red flags in your data to optimising for mobile-first users, Rebeca’s insights will change how you approach website design and customer journeys. Tune in for practical, data-driven tips to create a seamless user experience that keeps visitors coming back Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

S1:E6 Optimising Low-Traffic Websites: Insights from Usman Qureshi

Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has cracked the code on making meaningful improvements without relying on high traffic or A/B testing. In this episode of That Analytics Podcast, he shares his best insights on how to optimise your website, even if you don’t have a flood of visitors. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

S1:E5 Mastering E-Commerce In Google Analytics: Insights from Fred Pike

E-commerce analytics can be a challenging field, but Fred Pike, Managing Director at Northwoods, brings clarity to its complexities. With a career rooted in digital marketing and a deep passion for analytics, Fred’s expertise lies in making Google Analytics 4 (GA4) work effectively for e-commerce businesses. In this blog, we delve into his journey, explore the pitfalls of e-commerce tracking, and share actionable tips for success. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

S1: E4 Unlocking Analytics with Audiences: Insights from Dana DiTomaso

Analytics can be overwhelming, but Dana DiTomaso, an expert in digital marketing and analytics, is here to simplify it. From her unconventional journey to her practical advice, Dana offers invaluable insights into using Google Analytics 4 (GA4) effectively. Here’s what you need to know about leveraging audiences to improve your data strategy and make analytics work for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]