President with Domenique Mastronardi, Beck's Bone Broth
Domenique Mastronardi is President of Beck's Bone Broth, a Canadian food startup bringing bone broth-based lattes to market — blending comfort, wellness, and innovation for retailers across Canada.
In this episode of That's a Food Job!, Domenique shares her journey from engineering student to co-leading one of Canada's most creative emerging food startups. She opens up about what entrepreneurship really looks like behind the scenes — navigating uncertainty, balancing structure with creativity, and learning to trust your intuition.
---
Shownotes [https://foodgrads.com/podcast/Domenique-Mastronardi]
---
CareersNOW! [https://careersnow.ca/] is Food and Beverage Ontario's multi-year workforce development initiative that is connecting students and job seekers with employers in Ontario's food and beverage processing industry for exciting career opportunities. Check out CareersNOW.ca [https://careersnow.ca/] for more information on exciting jobs, career information, industry mentors and training opportunities for professional development.
---
TIMESTAMPS
* 00:00 – Introduction to Startup Life and Entrepreneurship in Food
* 01:27 – A Week in the Life of a Startup President: Strategy, Travel, and Flexibility
* 03:00 – Canadian vs. U.S. Trade Shows: Brand Awareness vs. Direct Selling
* 05:04 – How a Startup President's Role Evolves: Fundraising, Finance, and Networking
* 06:34 – Getting Into Retail: Why Relationships Come Before Strategy
* 09:04 – Navigating Uncertainty: Mindset Tools for Startup Life
* 10:51 – What University Actually Teaches You: Resilience, Teamwork, and Problem Solving
* 12:02 – From Engineering to Entrepreneurship: Transferable Skills That Surprised Her
* 14:14 – [Sponsor: CareersNOW!]
* 15:26 – Finding Your Spark: How Food Product Development Changed Everything
* 18:20 – Listening to Your Intuition: Why Your Hobbies Are Telling You Something
* 21:17 – Book Rec: EOS Traction by Gino Wickman
* 21:53 – Unconventional Marketing: Spice Girls, Karaoke, and Authentic Branding Online
* 26:06 – Vulnerability as a Strength: Building Confidence to Share Your Story
* 27:55 – Career Advice That Doesn't Always Land — and What Actually Works
* 30:30 – Skills and Habits to Build Now If You're Curious About Startups
* 33:39 – How to Test If Entrepreneurship Is Right for You: Incubators, Side Projects, and Startup Jobs
* 35:17 – Getting Co-op Positions at Startups: What You Need to Know
* 36:03 – How to Network Without It Feeling Forced: LinkedIn, Events, and Cold Outreach
* 40:07 – What's Next for Beck's Bone Broth
* 40:53 – Where to Find Beck's Bone Broth
---
📙 Career Guides [https://foodgrads.com/career-paths-food-and-beverage/] 💭 Career Advice [https://foodgrads.com/blog/]
---
CONNECT WITH OUR GUEST
💼 Domenique Mastronardi LinkedIn [https://ca.linkedin.com/in/domeniquemastronardi]
💼 Beck's Bone Broth LinkedIn [https://www.linkedin.com/company/beck-s-broth/?originalSubdomain=ca]
🌐 Beck's Broth Website [https://shop.becksbroth.com/]
📸 Beck's Bone Broth Instagram [https://www.instagram.com/becksbroth/]
CONNECT WITH US 📸 Instagram [https://www.instagram.com/foodgrads/] 🎵 TikTok [https://www.tiktok.com/@foodgrads.com] 💼 LinkedIn [https://www.linkedin.com/company/foodgrads/]