That’s Brilliant!

Switching to Controls

Lighting controls are evolving and creating new opportunities. While the technology can seem daunting, you don’t necessarily need to be an expert to incorporate a control system into your lighting designs. In this episode, Raelle sits down with C. Webster Marsh of Penumbra Controls and host of the Lighting Controls Podcast to discuss what’s new and evolving in lighting controls and how you can take advantage of these changes to strengthen your business model. Plus, hear Webster’s take on what’s most exciting about the future of controls.   Show notes C. Webster Marsh is the owner of Penumbra Controls, where he provides lighting and lighting controls design, specification guidance, and education. Webster brings over 20 years of applied experience with lighting and lighting controls, and he enjoys sharing his wealth of knowledge with the industry. He is a Certified Lighting Controls Practitioner, Lighting Controls Association contributor, and instructor and speaker for various industry groups. In his spare time, he co-hosts the Lighting Controls Podcast.   Hosted by Raelle Bell Produced by Association Briefings [https://associationbriefings.com]

A Moment with Lighting

Bridging the gap between technology and design, lighting is an essential element to every space. Understanding style and design, choosing the right products, and ensuring a beautiful and functional layout require time, expertise, and an awareness of personal style. In this episode, Raelle sits down with Traditional Home’s Editor in Chief Jill Waage and Style and Design Editor Krissa Rossbund to discuss the most recent issue of Lighting magazine. Plus, they dive into what’s leading the design world, how to balance your personal style with what’s trending, and the keys to creating beautiful living spaces.   Show notes The most recent issue of Lighting magazine, produced by the ALA Advertising & PR Program in partnership with DotDash Meredith and Traditional Home, is now available in select ALA-member showrooms and on newsstands across the U.S. and Canada. Click here [https://alalighting.com/About-ALA/Find-a-Retail-Showroom] to find your local lighting showroom or view the digital copy online here [https://magazine.alalighting.com/].   Jill Waage is the Editor in Chief of Traditional Home magazine and Dotdash Meredith’s Premium Portfolio of over 100 newsstand titles in the home, garden, and food categories. She is a Chicago-area native and a proud graduate of Drake University, where she studied journalism and interior design.   Krissa Rossbund is the style and design editor at Traditional Home. She covers décor, entertaining, and home tours, and has experience writing about all kind of design styles, from boho to nautical.   Hosted by Raelle Bell Produced by Association Briefings [https://associationbriefings.com]

Women in Lighting

From supporting industry networking to giving back to the community, the ALA Women in Lighting Committee is changing the face of the lighting industry.   In honor of Women’s History Month, Raelle Bell sits down with Laura Van Zeyl of Dallas Market Center and Karyn Hayes of Hinkley to discuss their work over the past five years building and growing the ALA Women in Lighting (WIL) Committee. Learn how you can get involved in WIL and ALA. Plus, they dive into the trends impacting the industry and what they might mean for the coming years.   Show notes Laura Van Zeyl has been a leading figure in the lighting, home, and design industries since 1993, initially as an editor with Residential Lighting, Accessory Merchandising and Home Fashion Forecast magazines for more than two decades. Since 2016, Van Zeyl has worked on lighting events for Dallas Market Center, including Lightovation and ArchLIGHT Summit. Van Zeyl co-founded and chaired the Women in Lighting Committee for the American Lighting Association and currently leads the Committee’s Marketing Subcommittee. She also serves on the Advisory Board for ART - The Creative Home Furnishings Network, the Advisory Board for The H Foundation and the Allied Roundtable for AIA Dallas. She is a member of Women in Lighting + Design (WILD), an Affiliate member of the International Association of Lighting Designers (IALD) and an Associate Member of the Illuminating Engineering Society (IES).   Karyn Hayes is the Director of Sales – Showroom for Hinkley. Karyn began her career in the lighting industry in 1993 as the National Business Manager for Lighting at Ferguson Enterprises, Corporate. She began her career in 2012 with Hinkley as East Regional Sales Manager, moving to showroom sales manager for North America in 2016. In 2023, she took over as director of sales for showrooms. In this role, she manages regional sales managers, independent sales representatives and oversees approximately 500 customers for the showroom channel. As an active member of Women in Lighting since its inception, Karyn has been involved in guiding the committee and leading program development. In her current role, she serves on the mentoring subcommittee.   Connect with the ALA Women in Lighting Committee online: Website: https://alamembers.com/About/Women-in-Lighting [https://alamembers.com/About/Women-in-Lighting] Instagram: https://www.instagram.com/alawomeninlighting/ [https://www.instagram.com/alawomeninlighting/] Facebook: https://www.facebook.com/groups/172917563271464 [https://www.facebook.com/groups/172917563271464] LinkedIn: https://www.linkedin.com/groups/12461288/ [https://www.linkedin.com/groups/12461288/]   Join ALA and the ALA Women in Lighting Committee in Palm Beach, Sept. 22-24, 2024, at the ALA Conference. Register here: https://www.alaconference.com [https://www.alaconference.com/]   Host: Raelle Bell   Producer: Association Briefings [https://associationbriefings.com]

ALA Reimagined

A lot is changing at ALA. As the lighting industry evolves, ALA is committed to providing new, improved benefits to support members’ needs. In this episode, ALA’s President & CEO Larry Lauck and Director of Membership Carrie Kolles join Raelle to discuss ALA’s new member programs and what the future has in store for the association and the lighting industry.   Show notes Learn more about ALA Reimagined [https://alamembers.com/About/ALA-Reimagined]. Check out [https://alamembers.com/Professional-Education] ALA’s free training, member forums, and updated accreditation programs. Be part of the change, join one of ALA’s member committees [https://alamembers.com/Membership/Committees]. We hope you’ll join us [http://alaconference.com/] in Palm Beach, Fla., for the 2024 ALA Conference.   Hosted by Raelle Bell Produced by Association Briefings [https://associationbriefings.com]

Always Evolving, Always Learning

Education is the key to staying ahead in an industry that’s constantly evolving. Long-time ALA educator and professor of design Joe Rey-Barreau, AIA, IESNA, sits down with Liz and Raelle to discuss why he believes education leads to increased sales. Plus, he walks them through what’s new in ALA’s updated Residential Lighting Training Manual, launching February 2024, and the unexpected benefits of ALA’s virtual Lighting Specialist training courses.   Show notes   Pre-order the new Residential Lighting Training Manual here [https://alamembers.com/Membership/Join/certifications-lighting-specialist/2024-residential-lighting-training-manual-pre-order].   Register for the March 2024 Residential Lighting Training Course here [https://alamembers.com/Professional-Education/Course/CourseId/1224].   Joseph A. Rey-Barreau, AIA, IESNA, is an architect and lighting designer with over thirty years of experience as a design professional. He is also an Associate Professor with tenure in the College of Design at the University of Kentucky where he has won numerous teaching awards. Since 1995, Joes has served as an educational consultant and instructor for ALA and has developed hundreds of lighting education courses and online webinars for both the lighting industry and allied professionals, such as architects, engineers, and interior designers. He is also the founder and Education Director of LED University, which offers online seminars focused on current and developing LED design trends and technology updates. Joe’s dedication to educating lighting professionals and ALA members has had a profound impact on both the industry and the association.   Take your education to the next level at the 2024 ALA Conference [https://alamembers.com/Conference], Sept. 22-24.   Have a question, comment, or idea for an episode topic? Email us at Podcast@ALALighting.com [Podcast@ALALighting.com]   Hosts Raelle Bell & Liz Ware  Produced by Association Briefings [https://www.associationbriefings.com/]   Residential Lighting Training Manual Table of Contents   User’s Guide   Module 1: Introduction to Lighting  1. Talking About Light  2. How We See 3. Color   Module 2: Light Sources  4. Introduction to Light Sources  5. Incandescent and Halogen Sources 6. Linear Fluorescent Sources 7. Compact Fluorescent & Other Sources 8. Light Emitting Diodes 9. Directional Sources   Module 3: Decorative Lighting Fixtures  10. Introduction to Decorative Fixtures  11. Chandeliers and Pendants 12. Wall and Ceiling Fixtures 13. Portable Lamps 14. Ceiling Fans 15. Decorative Materials   Module 4: Electricity and Lighting Controls  16. Basics of Electricity  17. Dimmers 18. Lighting Control Systems   Module 5: Architectural Lighting Fixtures  19. Introduction to Architectural Fixtures  20. Recessed Downlighting 21. Track Lighting 22. Specialty Accent Lighting 23. Utility Fixtures 24. Landscape Lighting   Module 6: Fundamentals of Lighting Design  25. Introduction to Lighting Design  26. Lighting Composition 27. Coordinating Styles 28. Lighting Regulations 29. Energy-Wise Lighting 30. Construction Drawings   Module 7: Lighting Recommendations  31. Introduction to Specific Recommendations  32. Social Spaces 33. Working Spaces 34. Family Spaces 35. Outdoor Spaces   Glossary