What Being in a Room with Jo Malone and Sarah Willingham Taught Me About Success

The Power of No: How to Say No When Things Don't Feel Right in Business

In this episode of The Business Diaries, Ashlie gets honest about one of the hardest skills in business knowing when to say no, and actually doing it. Because here's the truth: saying yes to the wrong things isn't playing it safe. It's playing it small. Ashlie shares the real story behind a recent business decision that didn't feel aligned and why she said yes anyway. She unpacks the fear that sits behind those misaligned yeses, why service-based business owners and coaches are particularly susceptible to it, and what it actually costs you when you keep overriding your own gut. This episode will make you think differently about every opportunity that lands in your inbox and give you permission to trust yourself more than you trust the fear. In this episode: * Why saying yes to the wrong things is a safety net in disguise * How to recognise a misaligned opportunity before you commit * The real cost of ignoring your gut in business * What saying no actually opens up for you The 1% difference isn't always about doing more. Sometimes it's about doing less of the wrong things.

What Being in a Room with Jo Malone and Sarah Willingham Taught Me About Success

I had the privilege of being in a room with Jo Malone and Sarah Willingham two incredibly successful women who have built at the highest level. But what stood out wasn’t just what they said… It was how they think, how they make decisions, and the level of certainty they operate from. In this episode, I’m breaking down the real patterns I noticed the subtle differences that most people overlook, but that make all the difference when it comes to success. Because it’s not always about doing more. It’s about the small shifts the 1% differences in how you show up, think and take action that compound over time. If you’ve ever felt like you know what to do but you’re not executing at the level you want to… This episode will show you why.