The Aesthetic Blueprint - A Symplast Podcast Production

100% Paperless: Inside the Tech Stack that Eliminated 30 Hours of Staff Work per Week for this Plastic Surgery Practice

Dr. Rahul Vemula runs a solo plastic surgery practice on the Jersey Shore with no IT department, no paper charts, and no wasted time. In this episode of The Aesthetic Blueprint, Jessica Wisner sits down with Dr. Vemula to talk about how he built his practice from scratch during COVID using Symplast as his all-in-one platform. He breaks down how new staff members are fully trained within a week, how HIPAA-secure messaging lets him triage post-op patients from anywhere (including a live conference), and why he stopped looking at other systems. Plus, his first reaction to Symplast's new AI clinical note-taker.

Dr. Miami: The Business of Plastic Surgery, Building a Brand, and the Systems Behind the Scenes

Dr. Miami didn’t just build a plastic surgery practice. He built a brand, a following, and a system that transformed how aesthetic medicine operates. In this episode of Beautiful Business by Symplast, Dr. Miami shares the philosophy behind one of the most recognizable practices in the world of plastic surgery. From starting his practice in a condo game room to becoming one of the most influential surgeons in aesthetic medicine, this conversation explores what it really takes to build a successful modern practice. We talk about: • Why the patient journey should feel like a luxury retail experience • How narrowing your focus creates stronger demand • The role of social media in attracting the right patients (and filtering out the wrong ones) • Why your team defines your brand as much as your surgical results • How technology like Symplast gives surgeons a bird’s-eye view of their entire operation • The future of aesthetic medicine—from GLP-1 driven procedures to robotic surgery Dr. Miami also reflects on the early years of building his practice, the mindset required to survive the grind, and the philosophy that has guided his career: control the controllable. This episode is not just about surgery. It’s about building a business that works beautifully.

Who's Really Running your Plastic Surgery Practice? featuring David Staughton

In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success. Topics we break down in this episode: * Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions. * The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence. * Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue. * Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start. * The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable. * Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming. * Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room). * Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients. * Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey. * Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals. Whether you’re struggling with pricing confidence, lower-than-expected consult conversions, or inconsistent revenue cycles, this episode gives you the blueprint to fix the upstream problems that affect everything downstream. If you want to transform your patient journey, sharpen your sales process, and build a high-performing practice, this is an episode you can’t afford to miss.

Common Pain Points for Plastic Surgeons

In this episode of The Aesthetic Blueprint podcast, Jes Wisner sits down with John "JJ" Jankowski and Neil D'Amico from the Symplast team to discuss the recent trends and common pain points that Neil and JJ have observed across the aesthetic landscape over the past 12 months. Tune in to this new podcast episode to get first-hand trends and insights from the front lines, as well as raw feedback that other plastic surgeons can learn from. Some examples include: * Demand for more accurate revenue attribution to patient coordinators * Evolution of aesthetic practices embracing CRM technologies and data trends * The reasons doctors like or dislike AI in their practices

Beyond Going Viral: The Metrics That Actually Drive Revenue

In this episode of The Aesthetic Blueprint presented by Symplast, Jes Wisner from Symplast sits down with Chad Erickson of MyAdvice to break down what really drives profitable growth for aesthetic practices heading into 2026. Chad challenges the obsession with going viral and instead focuses on the metrics that actually impact the bottom line. The conversation dives into how practice owners should define success beyond vanity metrics, from Day 1 through Day 60, and why understanding patient lifetime value is critical to sustainable growth. Chad shares why a single cosmetic surgery patient can be worth $85K–$110K over time, and how practices must build the right systems, processes, and benchmarks to support that reality. They also explore the evolution of search, including why website traffic may decline as patients get answers without clicking, and how practices must adapt with conversational, high-value content across written, video, audio, and visual formats. From the resurgence of infographics to eliminating low-value blog content, this episode offers practical guidance on standing out in a crowded digital landscape. If you want to grow in 2026 without losing the human touch, this episode delivers a clear message: measure first, benchmark smartly, automate with intention, and build a practice around the metrics that matter.