The Art Market is not Rocket Science

Independent Art Spaces Branding and their audiences

Colombia’s emerging art market has witnessed how the typical role of the institutions and interactions among them changed, appearing alternative types of intermediaries and organizations that offer experiences instead of products, competing for interactions, and audiences. Independent studios weave a network to engage new audiences. Building spectatorship to make a profit has implied reorganizing marketing strategies to boost art consumption. The first episode of "The Art Market is not Rocket Science" wants to explore this question: How three local newborn independent studios located in Bogota’s art district San Felipe conceive a branding strategy to reach their audiences? Enjoy!