The Behind The Scenes Podcast

Creating a New Offer, Strategically

I’m launching my newest offer Securely and I’m sharing how I’m getting strategic (no squirrels here) on today’s episode of🎙️The Behind The Scenes Podcast🎙️. I’m showing you the complete process from brainstorm dump to sales pages to the marketing launch plan - with specific examples.  At every step I’m making it easier for you to launch your next offer as well. I cover: How to write a sales page. How to leverage copy to create launch content and emails. How to share your personal story on a sales page and how to uniquely share your story in your launch plan so it resonates for both cold and warm buyers.   I share my 3 part system for copy creation that ensures the copy captivates and converts every single time. Your life is about to get a whole lot easier and your offers are about to fill up!   In today’s episode:  ✔️ Show you how gray thinking leads to more revenue   ✔️ The process of launching a new offer  ✔️ What I’m thinking of now to make this offer evergreen later (design once - profit from forever) ✔️ How to build your sales page  ✔️ How to specifically leverage sales page copy for your marketing launch  ✔️ The best pieces of offer creation to hand to your team  Resources I touch on in today’s episode: Evergreen strategy  Sales page  Checkout page  ThriveCart  ThriveLearn Launch Plan   Team   The final real and raw episode is lined up to release next Friday, so mark your calendars and stay tuned for more epic content. Subscribe, rate, and let me know what you think of 🎙️The Behind The Scenes Podcast🎙️ Connect with Jackie Simek:  Get episode homework delivered straight to your inbox  [https://jackiesimek.ac-page.com/private-bts-podcast-form] Apply to work with me  [https://app.acuityscheduling.com/schedule/b4d602bd/?appointmentTypeIds[]=6448079] The Attachment Style Quiz  [https://www.tryinteract.com/share/quiz/657764ea0fc51200146827ac] Let’s Connect on Instagram [https://www.instagram.com/jackiesimek/] - @jackiesimek

How To Create A Marketing Ecosystem

If you’re always feeling like you need to post or send an email in order to market, this episode of🎙️The Behind The Scenes Podcast🎙️, is for you. I’m teaching you how to create a marketing ecosystem. What that actually is. How to take a cold buyer and turn them into a warm community member who purchases. What are the key ingredients to getting your funnels to do the heavy lifting for you so you can say good-bye to touching every dollar in your business.   I’m also sharing about the launch of my upcoming podcast The SecureCEO🧲. I’m going deep on the strategy of creation and how this podcast plays an important role in the marketing ecosystem.  I’m also debunking this idea that working with challenging clients is wrong. Yes, we can dial in our marketing to attract fantastic clients but I also show you how to put your big girl SecureCEO🧲 pants on and work with all types of consumers.  In today’s episode:  ✔️ Brag on a recent win where I helped an organization 7x their revenue  ✔️ The #1 misconception about posting daily content  ✔️ How to get your business to work for you and consistently bring in client via a marketing ecosystem ✔️ How to create different types of content for cold buyers and warm buyers  ✔️ How to create cross pollination in your marketing ecosystem  ✔️ How to welcome in challenging clients as a strong minded and well boundaried SecureCEO Resources I touch on in today’s episode: Optins  Email Funnels  Podcast  Boundaries  Systems  I've got another real and raw episode lined up to release next Friday, so mark your calendars and stay tuned for more epic content. Subscribe, rate, and let me know what you think of 🎙️The Behind The Scenes Podcast🎙️ Connect with Jackie Simek:  Get episode homework delivered straight to your inbox  [https://jackiesimek.ac-page.com/private-bts-podcast-form] Apply to work with me  [https://app.acuityscheduling.com/schedule/b4d602bd/?appointmentTypeIds[]=6448079] The Attachment Style Quiz  [https://www.tryinteract.com/share/quiz/657764ea0fc51200146827ac] Let’s Connect on Instragram [https://www.instagram.com/jackiesimek/] - @jackiesimek

Leading Yourself During A Growth Season

I hit a few snags and am still in the void on a key launch element, but it’s actually all falling into place!  In today’s episode of the 🎙️The Behind The Scenes Podcast🎙️I’m giving you the rundown of the past week, where hit a snag with Meta Ads, and I was doing a lot of mental gymnastics around my launch offer.  I show you how I moved myself through these delays and the SecureCEO mindset that is helping me navigate this growth season I’m in - where there is a lot of creation, investing and outflows, before you see the influx of clients, cash and resonant opportunities.  In today’s episode:  ✔️ The mindset block I had to move through to create my new launch offer  ✔️ How I’m leveraging a delay in my Meta ads into an airtight marketing campaign and ecosystem ✔️ Releasing perfectionism and accepting that iterating is a natural part of a successful business  ✔️ How to create your own momentum when you feel like you’re stuck in a void  ✔️ Investing like a SecureCEO to speed up your results  ✔️ Leveraging financial projections and internal confidence to lead yourself through a growth season Resources I touch on in today’s episode: Offer creation  Meta Ads  Financial projections  SecureCEO Mindset  I've got another real and raw episode lined up to release next Friday, so mark your calendars and stay tuned for more epic content. Subscribe, rate, and let me know what you think of 🎙️The Behind The Scenes Podcast🎙️ Connect with Jackie Simek:  Get episode homework delivered straight to your inbox  [https://jackiesimek.ac-page.com/private-bts-podcast-form] Apply to work with me  [https://app.acuityscheduling.com/schedule/b4d602bd/?appointmentTypeIds[]=6448079] The Attachment Style Quiz  [https://www.tryinteract.com/share/quiz/657764ea0fc51200146827ac] Let’s Connect on Instagram [https://www.instagram.com/jackiesimek/] - @jackiesimek

Content Has Become The Easiest Thing In My Business And I’m Still Optimizing

I never thought I’d say these words, but content is now the easiest part of my business…so what now? In today’s episode of the 🎙️The Behind The Scenes Podcast🎙️I’m giving you the rundown of the last week, where I was on vacation in New Jersey with my family and easily posted daily and and nurtured my email list. I got clear on next steps to optimize my content, increase visibility and reach, both on Instagram and off the platform. I also share how I caught myself in busy work rather than impactful work. In today’s episode: ✔️ How to sneak in time off and not feel guilty about it ✔️ Why people get stuck in content creation and how to make it the easiest part of your business ✔️ Slight shifts I’m making to align with my ideal client avatar ✔️ 3 approaches I’m taking to increase visibility and reach ✔️ How I’m maximizing working “on” the business, not just doing busy work Resources I touch on in today’s episode: Content Optimization Podcast guest Meta Ads Instagram Collaborations I've got another real and raw episode lined up to release next Friday, so mark your calendars and stay tuned for more epic content. Subscribe, rate, and let me know what you think of 🎙️The Behind The Scenes Podcast🎙️ Connect with Jackie Simek: Get episode homework delivered straight to your inbox [https://jackiesimek.ac-page.com/private-bts-podcast-form] Apply to work with me [https://app.acuityscheduling.com/schedule/b4d602bd/?appointmentTypeIds[]=6448079] The Attachment Style Quiz [https://www.tryinteract.com/share/quiz/657764ea0fc51200146827ac] Let’s Connect on Instagram [https://www.instagram.com/jackiesimek/] - @jackiesimek

Bringing A Private Podcast To Life: From Idea to Executed in 7 Days

In Episode 2 I’m taking you through bringing 🎙️The Behind The Scenes Podcast🎙️ to life. I’m so proud of how quickly me and my team moved to go from idea to published. If you’re ready to operate as a SecureCEO - knowing which ideas to pursue and then bringing them to life, this episode is going to both inspire you to get moving and give you a practical plan to take action today. In today’s episode: ✔️ Show you the 3 questions I ask myself (and clients) to make sure a new idea supports the long term vision of the company and ensure I’m not just sophisticatedly chasing squirrels. ✔️ The 4 parts of a successful project plan. ✔️ What I actually did, and opps forgot about, in each phase of the project. ✔️ How personal issues impacted my leadership and what I did to feel like a SecureCEO again Resources I touch on in today’s episode: Market Research Calls Project Plans Canva Spotify Podcasters Notion I've got another real and raw episode lined up to release next Friday, so mark your calendars and stay tuned for more epic content. Subscribe, rate, and let me know what you think of 🎙️The Behind The Scenes Podcast🎙️ Connect with Jackie Simek: Get episode homework delivered straight to your inbox [https://jackiesimek.ac-page.com/private-bts-podcast-form] Apply to work with me [https://app.acuityscheduling.com/schedule/b4d602bd/?appointmentTypeIds[]=6448079] The Attachment Style Quiz [https://www.tryinteract.com/share/quiz/657764ea0fc51200146827ac] Let’s Connect on Instagram [https://www.instagram.com/jackiesimek/] - @jackiesimek