Episode 15 - The Lost Art of the Testimonial: Why They Still Matter Without the Points

Episode 15 - The Lost Art of the Testimonial: Why They Still Matter Without the Points

In this episode of the BNI UK Podcast, Ed Nell and UK National Director Mike Holman dig into testimonials - what they are, why they were created, and how to give one that actually makes a difference now that they no longer count toward traffic light points. Mike shares the origin story behind testimonials in BNI, breaks down a simple structure for writing one that genuinely builds credibility, and explains why removing the points incentive may have made testimonials more meaningful, not less. Key Takeaways Testimonials are about credibility, not just gratitude. While members can speak well of themselves, hearing someone else genuinely endorse your work shifts your credibility to a different level entirely. The tradition started by accident. A chiropractor in a US chapter offered free treatments that nobody took up, until one member tried it, loved it and insisted on telling the room - creating the format that became the testimonial. A good testimonial follows problem, solution, result. State who you are and your business first, then explain the problem you had, how the person solved it, and the specific benefit it created. Delivery matters as much as content. Printed, written testimonials read aloud to the room - rather than directly at the person - carry more weight and signal genuine effort. Removing the points has improved the quality. Without traffic light incentives attached, testimonials are now given for the right reasons rather than to hit a target, giving them more genuine value. Key Moments "Testimonials massively help people with their credibility - thank you for the impact it's made on me, wow, credibility now goes to a different level very, very quickly." "Just saying they were good doesn't give them any competitive advantage of other people out in the marketplace." "Giving them something physical in the meeting makes them feel more valued and it has greater impact." "Now it's got purpose - and probably that's the best way it should be." "Nobody buys anything unless they've checked out the reviews. They call them reviews, but they're testimonials to the services." About the Host Mike Holman is the UK National Director for BNI, the world's largest business networking organisation. He works with thousands of members across the UK to help them build strong relationships, generate consistent referrals, and grow their businesses through structured networking. BNI is built on the philosophy of "Givers Gain" - supporting others to succeed in order to achieve your own success. With a strong focus on commitment, accountability, and personal development, BNI provides a proven framework for long-term business growth. How to Get Involved Website: https://www.bni.co.uk [https://www.bni.co.uk/] If you enjoyed this episode, don’t forget to subscribe, share it with your network and leave a review. The BNI UK Podcast is produced by The Media Insiders https://www.themediainsiders.co.uk/ [https://www.themediainsiders.co.uk/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 14 - Inside the BNI National Conference: 30 Years, 420 Delegates and a Big Announcement

In this episode of the BNI UK Podcast, Ed Nell is joined by UK National Director Mike Holman and Operations Director Simon McGuinness for a debrief on BNI's recent national conference - a milestone event marking 30 years of BNI in the UK. The conversation goes behind the scenes of what it takes to plan a three day event for 420 delegates, reflects on the £7 billion in business generated by UK members since 2010, and covers a major personal announcement from Mike about his next move within BNI. Key Takeaways This year's conference was the largest two day event BNI UK has run. 420 delegates, around 50 speakers and up to 30 exhibitors came together for three days, the result of roughly eight to nine months of dedicated planning. Mike Holman is moving into a new EMEA role. After four years as UK National Director, Mike announced he will be supporting new franchisees coming into BNI across Europe, the Middle East and Africa - a return to his roots as a former franchisee himself. The 30th anniversary was a moment to reflect and accelerate. Since 2010 alone, BNI UK members have generated over £7 billion in recorded business and 13 million referrals, with much more believed to go unrecorded. Dr Ivan Misner's appearance was a major highlight. The BNI founder hadn't attended a UK conference in around a decade, and his presence - alongside a fireside chat with UK co-founder Gilly Lawson - became one of the standout moments of the event. Next year's conference is heading to Twickenham. With over 100 tickets already sold for an event eleven months away, the team are already eyeing potential rugby-themed keynote speakers to suit the venue. Key Moments "We've generated over £7 billion worth of business for local business people - and that's just what's been recorded." "Nobody should feel alone in business. BNI has the opportunity to bring people together." "When Gilly asks you to do something, you should be saying yes." "Picking your favourite speaker session is a bit like asking who your favourite child is." "How we top what we've just done is a major concern at the moment, to say the least." About the Host Mike Holman is the UK National Director for BNI, the world's largest business networking organisation. He works with thousands of members across the UK to help them build strong relationships, generate consistent referrals, and grow their businesses through structured networking. BNI is built on the philosophy of "Givers Gain" - supporting others to succeed in order to achieve your own success. With a strong focus on commitment, accountability, and personal development, BNI provides a proven framework for long-term business growth. Find out more: https://bni.co.uk/ [https://bni.co.uk/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 13 - Making the Complex Simple: How to Communicate Technical Services in BNI

In this episode of the BNI UK Podcast, host Ed Nell is joined by National Director Mike Holman and guest Aaron Donnelly, Managing Director of Complexus Limited. Aaron shares how he communicates a highly technical offering - from telemetry and security to tracking people, vehicles and assets - in a way that non-technical audiences can understand and confidently refer. The conversation focuses on simplifying your message, using real-world scenarios and helping others clearly identify who to introduce you to. Key Takeaways Simplify your message Avoid overwhelming people with technical detail. Focus on outcomes and real-world use cases that are easy to understand. Be specific about who you want Clearly naming target clients at the start of your pitch increases the chances of members recognising and referring opportunities. Use storytelling to explain value Real-life examples help people understand how your service is used and why it matters, making it easier to remember. Focus your weekly message Don’t try to explain everything. Pick one area of your business each week and communicate it clearly. Get to the point quickly In one-to-ones and conversations, establish early whether there’s a fit. This respects time and keeps conversations productive. Key Moments “You’re not selling the tech - you’re selling what it enables.” “Say who you’re looking for at the start - slowly.” “Don’t try to explain everything in 60 seconds.” “Get to the no quicker - it saves time for both of you.” About the guest Aaron Donnelly is the Managing Director of Complexus Limited, specialising in telemetry, security and tracking solutions across vehicles, assets and people. With a background in military and technical leadership, Aaron helps businesses monitor and protect what matters most. About BNI UK BNI (Business Network International) is the world’s largest business networking organisation, helping members grow their businesses through structured referral marketing and meaningful relationships. How to Get Involved Website: https://www.bni.co.uk [https://www.bni.co.uk] If you enjoyed this episode, don’t forget to subscribe, share it with your network and leave a review. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 12 - The Power of Community: When BNI Goes Beyond Business

In this episode of the BNI UK Podcast, host Ed Nell and National Director Mike Holman are joined guest David Bartlett, a locksmith from the Maverick chapter in Suffolk. David shares an incredible real-life story that highlights the true power of community within BNI. What started as a routine call-out turned into a collective effort across multiple members and chapters to transform the life of a vulnerable elderly woman — showing how relationships built through BNI can extend far beyond business. Key Takeaways BNI is about more than business While referrals drive growth, the relationships built within BNI can have a meaningful impact on people’s lives beyond commercial gain. Trust is built through relationships Taking the time to understand people — both within your chapter and outside it — strengthens trust and creates deeper connections. Givers Gain in action When members come together with a shared purpose, the impact can be far greater than any one individual working alone. Small actions can lead to big outcomes A single conversation or moment of care can grow into something much bigger when others rally behind it. Community creates lasting bonds Working together on something meaningful strengthens relationships and reinforces the culture within a chapter and region. Key Moments “It started as a normal call - but it turned into something much bigger.” “We didn’t want anything - we just wanted to help.” “Seeing her sit in a clean, safe space again was magical.” “You never know what someone else is going through.” About the guest David Bartlett is a locksmith based in Suffolk and a member of the Maverick BNI chapter. Passionate about security and helping people, David takes a personal approach to his work - ensuring customers feel safe and supported during difficult situations. About BNI UK BNI (Business Network International) is the world’s largest business networking organisation, helping members grow their businesses through structured referral marketing and meaningful relationships. How to Get Involved Website: https://www.bni.co.uk [https://www.bni.co.uk] If you enjoyed this episode, don’t forget to subscribe, share it with your network and leave a review. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Episode 11 - Can You Join Multiple Networking Groups as a BNI Member?

In this episode of the BNI UK Podcast, Ed Nell and UK National Director Mike Holman explore a common question - can BNI members join multiple networking groups? The discussion clarifies the difference between casual contact networking and strong contact networking, and why BNI has specific policies around membership. Mike explains that the restriction isn’t about control, but about protecting members’ time, credibility, and results. The episode dives into commitment, return on investment, and why trying to split focus across similar groups can ultimately hold members back rather than help them grow. Key Takeaways Understand the difference between networking types: Casual contact networking is broad and relationship-based, while strong contact networking - like BNI - is structured specifically to generate business. You can’t split commitment effectively: Being part of multiple strong contact groups means dividing your time and focus, which reduces effectiveness and credibility within each group. The policy protects members, not the organisation: BNI’s rule exists to ensure fairness, trust, and maximum return for all members, not to limit opportunities. If BNI isn’t working, look inward first: Before seeking other groups, assess your own activity, messaging, and engagement - often the issue is clarity or consistency. Leverage the wider BNI network: With access to regional, national, and global connections, you don’t need multiple groups to find the right referral opportunities. Best Moments “You can’t be 100% committed to two groups at the same time.” “It’s not about protecting BNI - it’s about protecting the members.” “You’re diluting your commitment and your return.” “People like you, they just don’t know how to help you.” “Joining BNI is like joining a gym - you have to use it properly to see results.” About the Host Mike Holman is the UK National Director for BNI, the world’s largest business networking organisation. He works with thousands of members across the UK to help them build strong relationships, generate consistent referrals, and grow their businesses through structured networking. BNI is built on the philosophy of “Givers Gain” - supporting others to succeed in order to achieve your own success. With a strong focus on commitment, accountability, and personal development, BNI provides a proven framework for long-term business growth. Find out more: https://bni.co.uk/ [https://bni.co.uk/] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.