The Business Engine

Why Short-form Is KILLING Your Business (And What To Do Instead) • Jack Gaisford

3 million views. Zero leads. That's what one short form video got Arthur, and it's what most business owners are chasing without realising it. In this first episode of Business Engine, Arthur sits down with Jack Gaisford, founder of Content Club and a ten-year veteran of the agency world. Jack now teaches small business owners how to make video that actually wins customers, no agency required. They get into why short-form earns attention but long form earns trust, the mindset shift that separates creators from consumers, and why most people quit content right before it starts working. If you've ever felt like you're posting into the void, or carry doubts about whether all this is worth your time, this one is for you. CHAPTERS (00:00:00) Intro: meet Jack Gaisford from Content Club (00:00:51) How content has changed from 2022 to today (00:03:37) Why social got so noisy, and what it costs you (00:05:56) How to be inspired by creators without copying them (00:09:21) Social is a tool, not entertainment (00:10:36) One platform mastered beats five half-played (00:15:05) Short form vs long form: what actually converts (00:19:53) 3 million views, zero leads: the flip in the field (00:25:07) Give your knowledge away, charge for the doing (00:28:15) The honest truth about year one of content (00:34:17) "Authentically approached, but strategy backed" (00:35:24) It's not about being best, it's about lasting GUEST Jack Gaisford, Content Club https://www.linkedin.com/in/jackgaisfordmiles/ https://the-content-club.co.uk/ LISTEN YouTube: https://www.youtube.com/channel/UCdjyVyy1eSl_wQNNDLj9hnQ Spotify: https://open.spotify.com/show/1OyuXYMEgbKcGsNHiGDEpW Apple Podcasts: https://podcasts.apple.com/us/podcast/the-business-engine/id1896631852 FOLLOW BUSINESS ENGINE LinkedIn: https://www.linkedin.com/company/thebusinessengine/ Instagram: https://www.instagram.com/the.business.engine/ TikTok: https://www.tiktok.com/@the.business.engine HOSTED BY ARTHUR JONES Instagram: https://www.instagram.com/arthur.maskew/ LinkedIn: https://www.linkedin.com/in/arthurmaskew/ PRODUCED BY MASKEW MEDIA https://www.maskew.media