The C.Cast

Branding for Africa Dr Mzamo Masito on Culture Language and Access

Dr Mzamo Masito, Canva Africa Lead and former Google Sub Saharan Africa CMO, shares a sharp perspective on prejudice, the cost of ignorance, and what shifts when people get real access to tools, skills, and platforms. Real talk on building brands, telling better stories, and why creativity can open doors for African creators and SMEs when it’s paired with strategy and consistency. Follow C.Cast on Spotify, leave a rating, and share this with someone who’s building. #DrMzamoMasito #CanvaAfrica #BrandStrategy #AfricanCreatives #CreatorEconomy

Why African Creatives Struggle in the Film Industry - C.Cast with Abo Booi

A year after his second appearance, Abo Booi returns to the C.Cast for Part 3, continuing one of our most meaningful conversations about the reality of working as a filmmaker and creative in South Africa. Abo shares the emotional, financial and practical challenges of building a career in a difficult creative economy, speaking about resilience, critical mass, social capital, and the tension between talent and opportunity. We explore what it takes to grow in the South African film industry, how to think about ownership and storytelling, and why African creatives need stronger ecosystems to thrive. He also gives insight into his new Afrofuturist sci-fi short film and the process of developing it into a full feature, breaking down how low budget filmmaking, consistency and strategic relationships shape long-term growth. If you are a filmmaker, creator or entrepreneur navigating the African creative landscape, this episode will feel like a mirror.

How Content Creation Became a Real Career in Africa - C.Cast with Doqter Cabbage

South African digital creator Doqter Cabbage (Mqhelomhle Moyo) sits down with us to talk about clean comedy, African storytelling and the creative discipline behind his viral skits. From GTA South Africa to How to Train a South African Dog, he breaks down how he writes, shoots and edits his ideas, how brand deals fit into the bigger picture and why creators need to protect themselves from platform dependency. He also reflects on early lessons from his sister, the lack of knowledge he had when starting out and how those moments shaped the creator he is today. A thoughtful, funny and practical conversation for anyone building a creative career in Africa.

What Google Thinks About Africa’s Digital Future - C.Cast with Kabelo Makwane

Tech should empower, not intimidate. Google South Africa’s Country Director, Kabelo Makwane, breaks down what real digital inclusion looks like, how AI readiness starts with understanding, and why human-first tech leadership is Africa’s opportunity to shine.If you're building something, learning something, or just trying to keep up, this one's worth your time.

How Small Businesses Can Thrive in the Age of AI - C.Cast with Emmaneul Omokhegbe

Emmanuel Omokhegbe believes the real shift in work isn’t about quitting your job. You need to change your mindset. As founder of Swiftbooked, he’s helping South African entrepreneurs automate bookings and reclaim their time. This conversation explores the rise of AI, small-business innovation, and why thinking like a co-founder might be the future of work. You don't want to miss it!