Do You Just Tweet All Day?
Ryan Strang on the Evolution of School Communications: Strategy, Storytelling, Crisis, and Trust Dean interviews Ryan Strang, Senior Manager of Communications and Community Relations for Ontario’s Grand Erie District School Board and president/executive director of CASE, about how school communications has evolved beyond “just tweeting” into strategic advising, storytelling, brand ambassadorship, customer service, and crisis management. Ryan describes how social media shifted communications from one-way to fast, two-way engagement, increasing pressure for rapid response and amplifying challenges like polarization and misinformation. They discuss choosing channels based on metrics and audience (including stepping back from X, focusing on Facebook/Instagram, and monitoring/responding on Reddit), balancing playful brand voice with professionalism, and the emerging opportunities and risks of AI—especially around privacy and student images. Ryan shares a career highlight: quickly organizing a maple-syrup outdoor education experience for Syrian newcomer families in Peel, showing communications’ impact through relationship-building and storytelling.
00:00 Comms Role Defined
00:50 Why Comms Emerged
01:28 Meet Ryan Strang
04:28 Beyond Social Media
10:45 CASE Growth Post Pandemic
14:11 Storytelling Versus Risk
19:58 Finding Brand Voice
23:30 Playful Comms Examples
25:50 Snow Day Trust Building
28:40 Big District Complexity
30:06 Strategic Comms Value
30:52 Digital Customer Service
31:54 Choosing Social Channels
33:39 Metrics Over Hype
35:20 Facebook Instagram Reddit
38:44 New Platforms Playbook
40:37 AI Opportunities Risks
44:07 Authenticity Versus Automation
45:28 Career Success Story
47:10 Syrian Families Maple Trip
53:22 Hidden Gems Hamilton Brantford
55:13 Closing Reflections