The Communication Paradox

Episode 32 - Authentic Branding

33 min · 20. maj 2020
episode Episode 32 - Authentic Branding cover

Description

Dave and Angela chat to Morph Brand's founder Clare Devonport about the authenticity, or otherwise of corporate branding.  Clare believes in, and practices, what she calls empathetic brand design as opposed to visionary brand design. Clare's view is...

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