The Company You Keep

VIVRA on the nuances of business partnerships and unique products

VIVRA was founded through one woman's passion to create a solution to a problem: having no stylish or functional way to carry her phone and cash when going out. Through a process of trial and error, Emily and Sarah partnered up to take their product to new heights and build a thriving community of loyal fans along the way. Other resources Business Australia www.businessaustralia.com Join for free bit.ly/ba-join-for-free

She Wear on fashioning profitable footwear

She Wear was founded following an unfortunate incident between a building nail and a foot. Founder Stacey Head took it upon herself to create a work boot that was not only suitable for a woman's foot, but one that also catered to women across many fields of work making She Wear Australia's only female-led and founded footwear company. Other resources Business Australia www.businessaustralia.com Join for free bit.ly/ba-join-for-free

Spa House Tasmania on authentic customer service

Spa House Tasmania came close to losing their business during 2020. As a remedial massage business, the aspects of physical touch they relied on to bring in customers was no longer viable. Turning their attention to a rebrand and utilising natural home-grown Tassie offerings, they’ve managed to come back bigger and better and expanded beyond their humble beginnings. Other resources Business Australia www.businessaustralia.com Join for free bit.ly/ba-join-for-free

Good Times Pilates on stretching and moving into a new venture

Good Times Pilates was dreamt up by owner Cat Webb, who was looking to build a brand and a business that showcased her love for pilates, and offered inclusivity. Cat turned to her parents for business advice, and undertook some research and development of her own by assessing what other pilates studios were doing across the globe. Other resources Business Australia www.businessaustralia.com Join for free bit.ly/ba-join-for-free

Saarinen Organics on cultivating a business from grass roots

Saarinen Organics has faced many challenges across its last two years of business including fires, floods, income loss and a global pandemic. We speak to co-founder Kay Saarinen about what it is to be resilient, walking through the flames and rebuilding from the ashes. Other resources Business Australia www.businessaustralia.com Join for free bit.ly/ba-join-for-free