The Content Marketing Professor

Writing good content isn't enough

Good content isnt enough, create outstanding content to stand out of the crowd.

Conversation with Question Scoop

Question Scoop took my interview. The host asked some great questions about life, content marketing, my journey as a writer, how did I start my own agency and how am I dealing with the current pandemic and its repercussions on the economy.

3 Tips To Improve Your Sales Copy

An excellent sales copy can bring a major difference in engagement, leads, and revenue. All you need to do is use the right words at the right place at the right time in the right format.

The Best Content Marketing Tip For The Next 11 Years

According to Forrester, it takes buyers 11.4 pieces of content to make a purchasing decision. When you just focus on a piece of content at a time, getting your audience to go through 11 pieces of content will take a lot of time and resources. That’s why dear organizations, it’s time to create your marvel cinematic universe. Gone are the days when a single content piece would drive the success of your marketing campaign. When you send a visitor to a single blog, podcast, whitepaper, or landing page, all they will do is consume that piece of content and go their way. What do I mean when I say- “Create your marvel cinematic universe”

Do Writers Need a Niche?

One of my interns was finding it hard to get a job in the writing industry. So had a consultation call with him. We discussed about writing, and whether or not writers need to have a niche. Also, he shared some persnal aspects of his life. In any writing field, the standard advice is that you need to develop a niche. The problem is that many writers have a lot of different interests. Some have extensive backgrounds in other industries. Many have hobbies and personal passions. We all have the field of writing as a possible niche because it’s what we spend the most time doing and studying. How important is it to pick a niche? Are you doomed if you don’t choose one? The advice to develop a niche isn’t new. Like any advice in the writing realm, you can break the rules once you understand them. Then, at least, you’re choosing a path rather than simply making a mistake. Why the big hubbub about a niche? In blogging and freelance writing, one of the first things you hear as a new writer is that you need to have a niche. You’re instructed to pick a topic wide enough to give you a lot of content, but small enough that it’s focused. They might even tell you to cluster the topics. For example, if my niche was marketing, I would segment that further. The clusters might include content strategy, blogging, and social media marketing. This strategy offers a way to organize your content to streamline the publishing process and the reader's experience. That sounds like a lot of work, doesn’t it? It may even sound unnecessary, especially if your main goal is the act of writing. Here’s the thing, you can write a blog and treat it as an online journal. You can write anything you like, to be fair. But writing for pleasure isn’t a strategy for professional success. It’s possible that success may follow but the odds are stacked against you. Developing a niche is the writing universe’s answer to a business plan. It’s the strategy that helps you build a reliable income. Businesses work in set industries and they market to targeted customers. If you’re focusing on building an income from your writing, a niche can help you achieve that. Your audience needs to know what to expect. It’s the equivalent of how a consumer builds trust in a product. Your audience relies on a predictable experience from your writing. Think of your niche as an aspect of your writing brand. Source- writingcooperative.com/to-niche-or-not-to-niche-7c8d9e749fae