The Cookieless Present by SugarFree

Podcast by Thomas Riordan

English

Business

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About The Cookieless Present by SugarFree

Digital advertising is in the midst of a dramatic change. The digital IDs that once powered most ad targeting and measurement approaches -- such as 3rd party cookies -- are becoming scarce. Privacy advocates, tech companies and regulators seem to be driving us towards an inevitable "cookieless future". But the reality is most consumers have already gone cookieless today, which presents a major challenge for marketers. Tom Riordan, founder of SugarFree, sits with industry experts who are working through this Cookieless Present to share insights on how to navigate the changing ID landscape in advertising.

All episodes

5 episodes

EP5 featuring Sean Sweeney from First Position Digital

Sean Sweeney (Founder/CEO at First Position Digital) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

23 Feb 2023 - 1 h 0 min

EP4 featuring Ishan Bhaumik from GfK

Ishan Bhaumik (VP at GfK) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on December 13th, 2022. We hit on the use of offline datasets to calibrate digital ad spend, mingling panelist data with user-level data, and the potential of geo lift studies to measure walled gardens.

17 Feb 2023 - 22 min

EP3 featuring Chris Williams from Arima

Chris Williams (Chief Marketing Officer at Arima) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape on November 3rd, 2022.

17 Feb 2023 - 23 min

EP2 featuring John Baronello from Merkle Cardinal Path

John Baronello (VP of Digital Transformation at Merkle Cardinal Path) sits with Tom Riordan (Founder of SugarFree) to discuss advertising in a changing digital identity landscape.

17 Feb 2023 - 23 min

EP1 featuring Kelly Turner from Taco Bell

Kelly Turner (Manager, Media at Taco Bell) and Tom Riordan (Founder of SugarFree) discuss advertising in a changing digital identity landscape. Show less

16 Feb 2023 - 9 min

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