The Crawl

What Google says vs. What actually works - The Crawl Ep. 1

40 min · 25. sept. 2025
episode What Google says vs. What actually works - The Crawl Ep. 1 cover

Description

A frank discussion about the moral contradictions in modern link building and why the AI panic sweeping SEO is overblown. We also dive into why Mohammad prefers making money over mingling at conferences and why outreach is probably a waste of your time. Tune in for rapid-fire takes on industry trends and what's really changing in search.

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