The Customer Code - Decoding the Future of Marketing, AI, and Digital Strategy

Do Marketing Degrees Still Matter? Breaking Down the Debate in the Age of AI

In a world of AI, digital badges, and rapid upheaval, is the marketing degree obsolete or more valuable than ever? Andreas Munzel and Christina dive into new data, expert opinions, and surprising research on marketing careers, education, and the future of entry-level roles. They unpack the realities behind the hype—and what it means for aspiring marketers, business leaders, and educators.

Agentic Commerce: When AI Agents Start Shopping for Us

Vlerick Professor Andreas Munzel and co-host Christina unpack how AI agents inside tools like ChatGPT are moving from product recommendations to actually completing purchases. They explore how this rise of agentic commerce reshapes the 7A customer journey and what it means for brands, retailers, and digital marketers who don’t want to lose the customer relationship to AI.

The Financially Savvy Marketer: Unlocking Business Growth and Investor Confidence

In this special episode of The Customer Code, Christina and Andreas Munzel explore marketing's vital financial role. Andreas reveals why marketing must be seen as a strategic investment in "customer capital" driving long-term shareholder value. Learn how financially savvy marketers use data and transparent disclosures to build confidence, bridge silos, and unlock true business growth.

Strategic by Design or Default? Digital Marketing in the Era of AI Automation

Google’s AI Max and Meta’s Advantage+ are changing how we target, message, and spend. In this episode of The Customer Code, Christina and Andreas explore the tension between automation and control—and what it means for marketers navigating today’s AI-powered tools.

Is Your Brand Invisible? Thriving in the Age of AI-Powered Search

AI is reshaping how customers find and trust brands online. In this episode of The Customer Code, Christina and Andreas dive into the rise of AI-powered search tools like Google AI Overviews, Perplexity.ai, and Bing Copilot - and what they mean for brand visibility. Traditional SEO is no longer enough. Discover why being ranked isn’t the goal anymore, why inclusion in AI-generated answers is the new metric for success, and how brands can adapt to stay relevant in an answer-driven world. Clear insights, no hype; just what you need to navigate the future of search.