The Destination Podcast

The Customer Journey, Part Three: Advocacy

Is there a way to increase tourism without increasing the amount of work you're doing to get it? There is, and it's explained in this episode. To learn more about Imagine, visit https://imaginedc.net [https://imaginedc.net].

The Customer Journey, Part Two: Action and Adoption

Now that you have the attention of your potential visitors and they've followed you on social, signed up for emails, etc., how do you close the deal? Then, how do you get them to return after their first visit? This episode answers those two questions. To learn more about Imagine, visit https://imaginedc.net [https://imaginedc.net].

The Customer Journey, Part One: Awareness and Activity

As marketers, we all do some form of audience segmentation but how far into the customer journey are you taking it? In the first of a two- (or possibly three-) part series, Patrick explains how to improve your existing customer journeys to create better results - and more fans of your destination. To learn more about Imagine, visit https://imaginedc.net [https://imaginedc.net].

The Power and Curse of Saying "No"

Limiting where we give our focus is important but saying "no" too quickly or for the wrong reasons can hurt us more than it helps. To learn more about Imagine, visit https://imaginedc.net [https://imaginedc.net]. If you'd like to join as a guest, visit https://imaginedc.net/podcast/ [https://imaginedc.net/podcast/]

Broadway in the Mountains: Wytheville, Virginia

Located in Southwest Virginia, the Town of Wytheville has an abundance of small-town charm and an amazing number of tourist attractions: an exotic petting zoo, a dinner theatre with Broadway musicals, a lavender and herb farm, and that's just getting started. Shane Terry from Wytheville's CVB talks about their excitement to get back to tourism this summer. Find out more at https://www.visitwytheville.com [https://www.visitwytheville.com]. To learn more about Imagine, visit https://imaginedc.net [https://imaginedc.net].