Cover image of show The Digital Drift

The Digital Drift

Podcast by Hoos

English

Business

Limited Offer

2 months for 19 kr.

Then 99 kr. / monthCancel anytime.

  • 20 hours of audiobooks / month
  • Podcasts only on Podimo
  • All free podcasts
Get Started

About The Digital Drift

The Digital Drift Podcast explores the edge of culture, business, and technology—always with a marketing mind. Hosted by a media veteran with experience across agency and client worlds, each episode drifts into unexpected territories: music, tech, startups, creators, AI, and beyond. But no matter the topic, it all ties back to how we connect, influence, and grow in a digital-first world. Unfiltered, insightful, and built for those who live and breathe what’s next.

All episodes

4 episodes

episode Digital Costs Are Rising — Is Attention Keeping Up? | Drift Panel artwork

Digital Costs Are Rising — Is Attention Keeping Up? | Drift Panel

In this episode of Digital Drift | Drift Panels, Hoos engages with guests Steven Sidawi and Sulaiman Korman to discuss the rising costs of digital media and the implications for marketers. They explore the evolving landscape of media buying, the importance of creative strategies, and the need for data-driven decision-making. The conversation highlights the challenges of meeting client expectations while navigating the complexities of audience targeting and performance metrics. Ultimately, the discussion emphasizes the necessity for collaboration between agencies and clients to achieve successful marketing outcomes. Takeaways * The digital media landscape is evolving with rising costs. * Clients are increasingly focused on quality traffic and data. * Creative strategies are essential for effective media buying. * Understanding the user journey is crucial for conversions. * Relying on vanity metrics can mislead marketing efforts. * Collaboration between teams enhances marketing effectiveness. * Data-driven approaches are necessary for modern marketing. * The importance of adapting to new technologies in advertising. * Clients need to understand the value of creative investment. * The marketing industry faces challenges with audience targeting and privacy concerns.

7 Aug 2025 - 32 min
Sign up to listen
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Choose your subscription

Most popular

Limited Offer

Premium

20 hours of audiobooks

  • Podcasts only on Podimo

  • No ads in Podimo shows

  • Cancel anytime

2 months for 19 kr.
Then 99 kr. / month

Get Started

Premium Plus

Unlimited audiobooks

  • Podcasts only on Podimo

  • No ads in Podimo shows

  • Cancel anytime

Start 7 days free trial
Then 129 kr. / month

Start for free

Only on Podimo

Popular audiobooks

Get Started

2 months for 19 kr. Then 99 kr. / month. Cancel anytime.