The Digital Innovation Lab

Jonas Knipper on Product Management

19 min · 4. juli 2020
episode Jonas Knipper on Product Management cover

Description

Young Digitals consultant Jonas Knipper explains Product Management and the role of the Product Owner in the software development industry. We discuss how Product Management is used widely in companies to bring products to market much faster than the waterfall approach, and how it creates user-centred digital products which are more successful and therefore help companies to be more competitive and raise their market share and profits.  #ProductManagement #ProductOwner #Agile #Scrum #DigitalProduct

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