Bryan Clayton: How GreenPal grew its lawn mowing services business to $20Mn via Digital Marketing

Bryan Clayton: How GreenPal grew its lawn mowing services business to $20Mn via Digital Marketing

Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals. In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20 Million ARR via SEO, Content Marketing and Video. > Growth story of GreenPal - How does yourgreenpal.com drive traffic and conversions? What are its top channels? > What's the current marketing / growth team like at GreenPal > Content marketing efforts at GreenPal > More and more marketers / brands are turning towards Video. What's Bryan's take? > How has the pandemic affected GreenPal's business? What are some of the key learnings? > Advice for business owners who are facing a tough time due to the pandemic

MN Hemant Mahto: YouTuber and Online Entrepreneur - 0 to 200k YouTube subscribers in a year

This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year. We talk about YouTube growth, personal branding and Hemant's content creation philosophy. The podcast is in Hindi with intermittent English translation.

Xenia Muntean: How marketing teams can reinvent collaboration

Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was recognized onForbes 30U30 [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW4mKLS-3M6642W3K96w143T4P4W3SYN3V49KwrNW1Zlfmh1Q5kK_W1V0lr323gKyQW1Q5kK_3C88ymW1LCtl141PF32W3JF5NQ41SZM9W3_-r5v3K1Lz5W1S3st51Vq3ldW1X2cWK1Qs7h00&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c], spoke atCannes Lions [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW4mKLS-4rCvX6W4hCVj23Fbt5SW4myB8V3QJdFtW3XL1Wy3D-jgK4TpdH1&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c], and has been a guest onGrowth Marketing Today [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW3P5WMh4fHS-ZW3H3c143M59fzW3K77jy1GF7JHf4fGzV-V3&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c],Social Geek [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW4cNbjt3zd697W3K5WHk3H6wYKW3Fbt5S3Cgq6CW3H6wV11Gy-qYW4fGC1K1GF5YYW3XWJ1h41S2fKW3K1LvG1GKhpbW3QyMhm41SZM9W3_-r5v3K1Lz70&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c],Social Minds [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW43VqYY1JG9CZW4fJfdp1JxwY5W1LwWtc4cNbp7W1L7Yp71QkwPKW38fsVB329b6QF4mF2GSn8bQ1&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c]and many other podcasts. She has also published a book – The Manifesto onContent Marketing Teams [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW45RjbF3z7ZTyW1JB0ML3FbtcTW3K78fL3_R5ZJW3K9F8z3NBbrcW3zdyHD3CcXQf1V3&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c], and has recently launched her own podcast –People of Marketing [https://t.sidekickopen82.com/s1t/c/5/f18dQhb0S7lM8dDMPbW2n0x6l2B9nMJN7t5XWPfhMynW7fsSXd8rBsj6W56dwbM5jRpfg102?te=W3R5hFj4cm2zwW4cNDSb3SxHHXW1L6_Wg3LP_Df0&si=8000000003615774&pi=a1bd041af2986cc817f2b82dead5dc1c]. In this episode of the Digital Marketing Podcast, we talk about how marketing teams can rise to the current challenges and reinvent collaboration.

Katija Vlatkovich: Helping small businesses succeed online during Covid

Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training in the newly established Ecommerce Training & Advice Facebook Group. She has leveraged her global network of digital marketing and eCommerce experts to provide value to business owners who need some assistance and don’t know where to begin. She’s worked across the social and digital advertising strategies for some of Australia and New Zealand’s largest retailers including Coles, Kmart, Target, Spotlight, Anaconda, Kathmandu and Blackmores. She started her current agency, Misfit Digital, in order to start creating digital advertising strategies that actually made a difference, working with businesses that are centered at adding value to their customers. She believes in looking under the hood of a business and finding real ways that digital can actually help impact the bottom line.  She believes in creating real connections with customers, rather than a short term gain. For this reason, at Misfit Digital she got together a team of very intelligent people who love data, marketing and digital as much as she does. The team is excellent at solving problems through digital executions and finding ways to connect with an audience that makes them take action. They focus on proving ROI and giving our clients real results. This year they won the top platinum award at the AVA Digital awards for an ecommerce Facebook ads campaign for Australian electronics company, OzMobiles. Achieving an average ROAS of x24. Katija is one of the leaders in the industry, providing honest, strategic marketing advice that truly gets results.

Rohan Chaubey: Growth Hacking

Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product. Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13th, 2019. He also had the honor of being listed as one of the 30 changemakers in India for the year 2018. He has helped notable organizations like UNESCO, UBER, RedBull, Kalyan Jewellers, Congress, BJP, SoGoSurvey, Freshworks, Interesting Engineering, Quest Nutrition, etc. Rohan is the host of his own web television series RohanChaubeyTV. He specializes in helping startups acquire their first 100, 1000, 10000 and 100K users/customers/followers. In this episode of the Digital Marketing podcast, we spoke extensively about Rohan's mantra of growth hacking.