The Dr. Claude Kershner Show
Marketing sells the promise. Operations is how you keep it — every single day. In this bootcamp lecture, Claude Kershner breaks down how businesses actually create value: the conversion process (inputs → throughput → outputs), finding and managing bottlenecks, capacity planning that ties directly to your break-even point, process mapping, moments of truth, and how to measure quality in both products and services. Packed with real examples — from a Taco Bell lunch rush and a landscaping company's crew math to a South African paper maker, a recruiting firm's cash-flow trap, and a funeral home's multi-day service process. WHAT YOU'LL LEARN • Why profit is a flagpost — and value creation is the real engine • How to find the bottleneck before it ties up your whole operation • Capacity math: what happens when you can make 9 but need 12 to break even • Process mapping: make the invisible flow visible (and win 4 ways) • Moments of truth: every point where a customer forms an impression • The 8 dimensions of product quality and the SERVQUAL model for services
104 episodes
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