Ep. 79 Growing with Amazon Ads - Kyle Slunick

Ep. 79 Growing with Amazon Ads - Kyle Slunick

In this episode of the eCom Growth Show, Danan Coleman sits down with Kyle Slunick, founder of PPC Adviser and creator of Ad Acorn. Having managed over $250M in ad spend across Amazon, Walmart, TikTok, and Target, Kyle shares what drives profitable Amazon growth today. 🔗 Connect with Kyle Kyle: https://linkedin.com/in/kyle-slunick-10047a133 [https://www.linkedin.com/in/kyle-slunick-10047a133] PPC Adviser: https://linkedin.com/company/89933282 [https://www.linkedin.com/company/89933282] Ad Acorn: https://linkedin.com/company/116033962 [https://www.linkedin.com/company/116033962] 🚀 Ad Acorn Beta Interested in early access? Connect with Kyle on LinkedIn. ⌛ Timestamps 00:00 Introduction 04:13 Biggest ad mistakes 08:09 Amazon Marketing Cloud 10:40 Metrics that matter 16:32 Growing with Amazon Ads 21:28 AI & ad optimization 23:25 Amazon hot take 28:09 Connect with Kyle #TheeComGrowthShow #AmazonAdvertising #AdAcorn 🚀 WORK WITH DANAN (AMAZON SELLERS) 🩺 eCom Triage - We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit: https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description [https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description] 🛡️ Catalog Defender - 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template. Free ASIN audit: https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description [https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description] 🔗 KEEP IN TOUCH - THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show [https://ecomgrowth.show] 🎧 https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn [https://open.spotify.com/show/1RhujTmwvMqIK1eoWGA6vn] 💼 https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] 🎵 https://www.tiktok.com/@ecomgrowthshow [https://www.tiktok.com/@ecomgrowthshow] 👋 ABOUT DANAN Danan Coleman has been selling on Amazon since 2010 and working with Amazon-focused SaaS and service companies since 2018. After helping businesses like ManageByStats and Carbon6 grow and exit, he founded eCom Triage to solve seller challenges, including negative review removal, and co-founded Catalog Defender to monitor listing issues. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Ep. 78 When Outside Capital Makes Sense

When should an eCommerce brand actually use outside capital, and when is it just pouring gasoline on a bigger problem? In this episode of The eCom Growth Show, Danan Coleman talks with Stephanie Khalikyar, Head of Partnerships at Uncapped, about the real role of funding in eCommerce growth. 🔗 Connect with Stephanie Khalikyar: LinkedIn: https://www.linkedin.com/in/stephanie-khalikyar [https://www.linkedin.com/in/stephanie-khalikyar] ⌛ Timestamps 00:00 – Intro to The eCom Growth Show 01:41 – Stephanie’s background in eCommerce, capital, and partnerships 03:12 – Why cash flow timing hurts profitable brands 06:17 – When a brand should consider funding 07:39 – Why outside capital can unlock growth velocity 09:55 – What sellers should look for in alternative lending 12:50 – Fixed fees, APR, and understanding the true cost of capital 17:52 – Why entrepreneurs get trapped in bad debt 22:57 – Cash flow differences across Amazon, Shopify, Walmart, and TikTok 24:26 – How to connect with Stephanie #TheeComGrowthShow #eCommerceFunding #Uncapped 🚀 WORK WITH DANAN (AMAZON SELLERS) 🩺 eCom Triage — We remove negative Amazon product reviews on a pay-for-performance basis. You only pay for reviews we actually remove. Free ASIN audit: https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description [https://ecomtriage.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description] 🛡️ Catalog Defender — 24/7 monitoring for the silent listing issues that quietly kill sales (suppressed Buy Box, split/lost reviews, orphaned ASINs, wrong browse nodes and more) + a ready-to-send fix template. Free ASIN audit: https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description [https://catalogdefender.com/?utm_source=youtube&utm_medium=social&utm_campaign=ecomgrowthshow&utm_content=description] 🔗 KEEP IN TOUCH — THE ECOM GROWTH SHOW 🌐 https://ecomgrowth.show [https://ecomgrowth.show] 💼 https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] 🎵 https://www.tiktok.com/@ecomgrowthshow [https://www.tiktok.com/@ecomgrowthshow] 👋 ABOUT DANAN Danan Coleman is an expert in the Amazon space. He has been actively selling on Amazon since 2010 and working in the SaaS and service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and sell, he founded eCom Triage to solve the complicated, seemingly impossible problems sellers face like removing negative reviews. He also cofounded Catalog Defender to catch the critical, detrimental changes that hit product detail pages. He also consults for both brands and agencies across the Amazon space. #AmazonFBA #AmazonSellers #Ecommerce #AmazonSeller #FBA #EcommerceTips #AmazonBusiness #OnlineSelling #AmazonReviews

Ep. 77 Why UNIQLO, Nike, & IKEA All Source from Indonesia and What eCom Brands Can Learn from Them

What if the next major sourcing opportunity for eCommerce brands isn't China, Vietnam, or India, but Indonesia? In this episode of The eCom Growth Show, Danan Coleman sits down with Edward Haryono, Co-Founder & CEO of Saudara, a Y Combinator-backed, AI-native sourcing agency helping eCommerce brands connect directly with vetted Indonesian manufacturers. 🔗 Connect with Edward Haryono LinkedIn (Edward): https://www.linkedin.com/in/edward-haryono-tanuwijaya [https://www.linkedin.com/in/edward-haryono-tanuwijaya] LinkedIn (Saudara): https://www.linkedin.com/company/saudara-ai/ [https://www.linkedin.com/company/saudara-ai/] Instagram (Jennifer Prasetyo): https://www.instagram.com/jenandtech/ [https://www.instagram.com/jenandtech/] Instagram (Saudara): https://www.instagram.com/saudara.ai/ [https://www.instagram.com/saudara.ai/] 🔔 The Saudara Sourcing Trip: Indonesia Saudara is hosting an invitation-only sourcing trip for serious eCommerce brands evaluating Indonesia as a supply chain partner. What's included: ✈️ Round-trip flights to Indonesia covered by Saudara 🏭 Curated factory visits matched to your product category 🤝 Direct access to factory owners and decision-makers 🌏 Local translation, logistics, and sourcing support For eCommerce brands doing $20M+ annually that are exploring Indonesia as a sourcing partner. Apply: edward@saudara.ai [edward@saudara.ai] Include: • Brand name • Categories • Sourcing needs ⌛ Timestamps 00:00 Introduction 01:15 Amazon to Saudara 03:11 Margin-killing sourcing mistakes 04:23 Landed cost vs FOB 06:03 Risks of one factory 07:53 Going factory direct 09:18 Why contracts matter 11:06 Payment term negotiations 14:14 Vetting factories in 2026 17:02 AI + ImportYeti 19:12 Why brands source in Indonesia 20:59 What Saudara does 21:34 AI in sourcing 24:20 Indonesia sourcing trip 26:32 Upcoming sourcing events 28:30 Closing thoughts #TheeComGrowthShow #IndonesiaSourcing #SupplyChain KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 Instagram: https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 Facebook: https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 X (Twitter): https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] YouTube: https://www.youtube.com/@eComGrowthShow [https://www.youtube.com/@eComGrowthShow] Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com [https://ecomtriage.com]] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 76 The Amazon Scaling Playbook: Brand, IP, and Systems That Actually Drive Growth

What does it really take to scale on Amazon in 2026? In this episode of The eCom Growth Show, Danan Coleman sits down with Amazon growth operator and fractional eCommerce leader Dr. Drew Littlejohns to break down the biggest challenges brands face when trying to grow beyond early traction and into serious scale. Drew has spent more than a decade helping brands navigate Amazon, DTC, and omnichannel growth. From scaling a brand from $500K to a projected $28M run rate, to building and managing Amazon systems from the inside out, he shares practical lessons most sellers learn the hard way. If you're an Amazon seller, DTC founder, or eCommerce operator looking to build a more profitable and sustainable business, this episode is packed with actionable insights. In this episode: ✅ Why Amazon growth eventually requires an omnichannel strategy ✅ The biggest mistakes brands make when scaling ✅ How branding impacts long-term business value ✅ The costly consequences of ignoring trademarks and IP protection ✅ Shopify vs other eCommerce platforms ✅ How to vet agencies, freelancers, and in-house hires ✅ Why profit matters more than revenue when evaluating growth ✅ Building systems and SOPs that support scale 🔗 Connect with Drew Littlejohns LinkedIn: https://www.linkedin.com/in/drew-littlejohns-21673a13 [https://www.linkedin.com/in/drew-littlejohns-21673a13] ⏱️ Timestamps 00:00 Introduction & Meeting Drew in Nashville 01:13 Who Is Drew Littlejohns? 02:26 Amazon Then vs Amazon Now 04:30 The Biggest Challenges of Scaling on Amazon 06:20 Is Shopify Still the Best Platform for Brands? 08:00 The #1 Mistake Amazon Sellers Make 10:18 Why IP & Trademarks Matter More Than You Think 11:08 Building AOV, LTV & Customer Retention 13:12 Danan's Branding Mistake & Domain Lessons 16:44 How to Vet Agencies, Freelancers & In-House Talent 18:11 Why Percentage-of-Spend Agency Models Are Outdated 20:34 Revenue vs Profit: The Truth About Growth 20:58 What Good Agencies and Freelancers Actually Do 21:55 What Brands Should Expect to Pay for Talent 23:51 How to Connect with Drew 24:47 Future Deep-Dive SOP Episodes 25:34 Outro #TheeComGrowthShow #AmazonFBA #eCommerceGrowth KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 Instagram: https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 Facebook: https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 X (Twitter): https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] YouTube: https://www.youtube.com/@eComGrowthShow [https://www.youtube.com/@eComGrowthShow] Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com [https://ecomtriage.com]] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.

Ep. 75 How To Work With Influencers The Smart Way

Influencer marketing can build trust, create high-performing content, and drive real brand awareness, but only when brands approach it the right way. In this episode of The eCom Growth Show, Danan Coleman talks with Chelsea Clark, founder and CEO of momfluence, about how eCommerce brands can work with creators more strategically. Chelsea shares why brands often choose the wrong influencers, why one-off campaigns rarely work, and how creator partnerships should be treated as a long-term brand-building strategy. They also discuss how to find aligned creators, why follower count is not the best indicator of success, how to brief influencers without making the content feel scripted, and what brands should actually track when measuring campaign performance. 🔗 Connect with Chelsea Clark: LinkedIn: https://www.linkedin.com/in/chelsea-clark-momfluence/ [https://www.linkedin.com/in/chelsea-clark-momfluence/] Instagram: https://instagram.com/momfluence.co [https://instagram.com/momfluence.co] Website: https://momfluence.co [https://momfluence.co] ⏱️ Timestamps: 00:00 Introduction 01:14 Who is Chelsea Clark? 02:18 How momfluence started 07:29 Biggest mistakes brands make with influencers 10:14 How to find the right creators 13:10 How brands should approach influencer marketing 14:58 Should brands create their own content too? 17:10 Why honest creator content matters 19:44 Do different niches need different influencer strategies? 21:29 How to get the most out of influencer partnerships 22:45 How momfluence helps brands run campaigns 25:46 Where to connect with Chelsea #TheeComGrowthShow #InfluencerMarketing #Momfluence KEEP IN TOUCH: 🔗 LinkedIn: https://www.linkedin.com/in/danancoleman [https://www.linkedin.com/in/danancoleman] 📸 Instagram: https://www.instagram.com/ecomgrowthshow [https://www.instagram.com/ecomgrowthshow] 👥 Facebook: https://www.facebook.com/TheeComGrowthShow [https://www.facebook.com/TheeComGrowthShow] 🐦 X (Twitter): https://x.com/eComGrowthShow [https://x.com/eComGrowthShow] YouTube: https://www.youtube.com/@eComGrowthShow [https://www.youtube.com/@eComGrowthShow] Danan Coleman is an expert in the Amazon field. He's been actively selling on Amazon since 2010 and in the SaaS and Service network for Amazon sellers since 2018. After helping companies like ManageByStats and Carbon6 scale and be sold, he started his eCom Triage [https://ecomtriage.com [https://ecomtriage.com]] to help sellers with solutions to complicated and seemingly impossible tasks like removing negative reviews and detecting critical and detrimental changes to your product detail pages. He also consults both brands and agencies in the Amazon space.