The Ecommerce Practitioners

E10: Building Digital Engines - From eBay To Healthcare Unicorns

In this episode of The eCommerce Practitioners Podcast, Vikram Saxena sits down with Joe Tarragano, a seasoned digital leader whose career spans finance, eBay, and pharmaceuticals, to explore what it really takes to drive transformation through product strategy, marketplace building, and AI-driven innovation. Joe shares hard-earned lessons from navigating customer readiness, managing large product portfolios, and creating commercial impact through technology—plus why quick wins, continuous learning, and surrounding yourself with smart people matter more than ever. From the complexities of supply-demand balance in marketplaces to the fundamentals of execution in corporate change, this episode is a playbook for anyone leading digital evolution in high-growth environments. What you’ll learn: • Why understanding customer readiness is key to closing deals • How to build and scale marketplaces effectively • The value of early wins in long-term digital transformation • When and how to apply AI for product and process velocity • Why execution basics still matter in digital strategy • The role of continuous learning and adaptability • How smart teams accelerate innovation and growth 🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce Like what you hear? Follow The eCommerce Practitioners Podcast for real-world insights from digital leaders redefining how commerce works. #eCommerce #DigitalLeadership #MarketplaceStrategy #DigitalTransformation #AIinCommerce #ProductStrategy #CustomerCentricity #BetterCommerce #B2B #ExecutionMatters #Innovation

E09: Unlocking Growth Through Digital Transformation - A Playbook from the Frontlines

In this episode of The eCommerce Practitioners Podcast,Vikram Saxena chats with David Williams, a digital transformation expert whose career spans fashion, medical supplies, and international markets. From scaling D2C operations to integrating AI in B2B workflows, David shares practical insights on building agile teams, optimizing customer experiences, and aligning tech with business strategy. What You’ll Learn: 🎙️ Hosted by VikramSaxena, Founder & CEO of BetterCommerce Follow for more real-world strategies from industry leadersredefining digital commerce. #Ecommerce #DigitalTransformation #B2BStrategy #AIinCommerce #BetterCommerce

E08: Navigating Digital Commerce - From Sports Travel to Fashion Retail

In this episode, Vikram Saxena sits down with Mark Kelly, Managing Director at SportsBreaks, to unpack the evolution of customer expectations, digital adoption in traditional sectors, and the challenges of managing eCommerce across industries like sports, fashion, and travel. Mark shares practical lessons on building customer loyalty, working with development teams, and navigating seasonal spikes in demand—plus his thoughts on why A/B testing, CRO tactics, and incremental change are key to digital success. From the emotional nature of fashion retail to the operational pressure of sports travel, this episode is a masterclass in applying customer-centric strategies across verticals. What you’ll learn: • How customer behavior varies across industries • The importance of emotional intelligence in managing dev teams • Why digital adoption is essential for legacy businesses • How to use A/B testing and CRO for quick wins • Lessons in building loyalty without traditional loyalty programs • How AI is shaping the future of digital commerce • Why "getting stuff done" beats waiting for perfection 🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce Like what you hear? Follow The eCommerce Practitioners Podcast for real-world insights from digital leaders redefining how commerce works. #eCommerce #CustomerExperience #DigitalMarketing #DigitalAdoption #DigitalTransformation #CRO #AIinBusiness #SportsMarketing #FashionRetail #B2BeCommerce #BetterCommerce

E07: PIM, Data, and Power Tools - PART 2: Lessons from Multi-Industry Mastery

In this episode, Vikram Saxena continues his conversation with Mark Ripley, diving deeper into the real-world impact of PIM and MDM—this time focusing on the unique challenges faced by power tools and construction brands managing large, complex product catalogs. They discuss the transition from spreadsheets to structured systems, the role of AI in automating data management, and why architectural decisions can make or break your PIM implementation. From managing supplier data to overcoming resistance to change, this episode is packed with practical advice for businesses looking to scale operations with cleaner, smarter data. What you’ll learn: • Why weights, dimensions, and specs matter more than you think • How to balance governance and practicality in your data ops • Where AI can help—and where human oversight is still key • What to consider when migrating data into a PIM • Common mistakes to avoid in taxonomy and supplier data • How to drive successful change across teams 🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce Like what you hear? Follow The eCommerce Practitioners Podcast for more insights from digital leaders shaping the future of commerce. #PIM #MDM #DataManagement #PowerTools #eCommerce #AIinPIM #DataGovernance #ProductInformation #DigitalTransformation #B2BeCommerce #BetterCommerce

E06: PIM, Data, and Power Tools PART 1: Lessons from Multi-Industry Mastery

In this episode, Vikram Saxena sits down with Mark Ripley, a leading expert in PIM and data management, to explore the evolving role of product and master data in modern commerce. They break down the differences between Product Information Management (PIM) and Master Data Management (MDM), the common pitfalls during implementation, and what it really takes to define success in a data-driven world. From leveraging AI to improving content quality to the crucial role of stakeholder alignment and governance—this episode is full of insights for any business serious about scaling with clean, consistent, and actionable data. What you’ll learn: * The difference between PIM and MDM—and why it matters * How to improve data quality and governance at scale * Where AI fits into the future of PIM * Tips for building a successful implementation strategy * Why quick wins matter in proving value * Lessons from real-world PIM challenges 🎙️ Hosted by Vikram Saxena, Founder & CEO of BetterCommerce Like what you hear? Follow The eCommerce Practitioners Podcast for more insights from digital leaders shaping the future of commerce. #PIM #MDM #ProductInformationManagement #DataQuality #AIinPIM #eCommerce #DigitalTransformation #DataGovernance #B2BeCommerce #BetterCommerce