The Fashion Illustrator's Guide (FIG)

You were an artist before you knew it!

Every single artist, including the 'greats', has battled that inner voice which tries to sabotage a creative endeavour before it even starts. But what if we reverse engineered the social conditioning that teaches us to second guess our own talent? In the same way young children begin to express themselves in total freedom, without seeking permission. Abandon the thirst for external validation and see that the real enemy of creativity is conformity!

Protecting your creative joy from those pesky November blues!

It was the month before Christmas, and illustrators everywhere began to feel the pressure of another year gone with goals unfulfilled, projects stalled and creative tanks emptied....ok now stop! Let's talk about why we hear this narrative in our heads and how we can spin the tale so it's empowering rather than deflating. That's better...*exhales

Is the Algorithm your Creative Director? Here is how to change that

It's become almost impossible to find a creative who is not on the verge of burn out, from the content treadmill. Creating reactive artwork which is positioned for as many views as possible only makes it harder to find your true collectors or clients. As hard as it may be to ignore social metrics, there is a way forward...

How to future-proof your illustration career

In an era where attention is a scarce resource, fashion illustrators are doing more than ever to keep eyes on their work. But when it seems the fashion industry is undergoing non-stop seismic change, how can they guarantee their ability to earn in the months and years to come? In this episode, Yéga shares viable pathways to building a more resilient illustration career in 2025 and beyond.

Perennial procrastinator? There is a creative antidote....

Sometimes it feels like we spend more time watching creativity happen than actually creating anything ourselves (thanks social media feed)! The dizzying pace of fashion imagery only feeds this constant daze and inactive consumption. In this episode, we deep dive into the psychology of time, making artistic progress and getting out of your own head. After all, the only art we can appreciate is the art that actually gets made.