The Fashion Stitch – On Fabrics, Facts and Feelings
🎙️ THE FASHION STITCH -- ON FABRICS, FACTS AND FEELINGS Episode 4: Will Data and Transparency Reshape What Clothes We Buy? Why do we really buy what we buy --- and could transparency change that?\ From emotions and status to sustainability and data, this episode explores how our shopping habits are shaped by both feeling and fact. 💡 Beyond the problems, we spotlight solutions: * The psychology of fashion consumption --- and how awareness can bridge the knowledge--action gap\ * How the EU Digital Product Passport could make fashion more circular and traceable\ * OEKO-TEX® MADE IN GREEN -- linking verified data with social and environmental responsibility\ * EU textile regulations pushing brands toward greater accountability\ * Turning transparency into true empowerment, not information overload ---------------------------------------- 👥 FEATURING * Prof. Renate Stauss -- The American University of Paris, on desire, price, decoration, and social status as drivers of fashion consumption --- and why sustainability often struggles against emotional appeal.\ * Carolin Franitza -- Stakeholder Manager at OEKO-TEX®, on the EU Digital Product Passport, MADE IN GREEN certification, and ensuring verified, trustworthy data. 💬 Street voices:\ Berlin shoppers on transparency, price, and whether they'd scan a QR code before buying ---------------------------------------- 🔑 TOPICS WE COVER * Why emotions, desire, and status drive fashion consumption\ * What "transparency" really means --- and what it can't fix\ * How the Rana Plaza tragedy shaped calls for accountability\ * Opportunities and limits of digital product passports\ * Greenwashing, trust, and the importance of verified data\ * Why real change needs both facts and feelings ---------------------------------------- 📌 SOURCES AND FURTHER READING * The European Textile Regulation [https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:02011R1007-20130701]\ * EU Digital Product Passport [https://data.europa.eu/en/news-events/news/eus-digital-product-passport-advancing-transparency-and-sustainability]\ * Hot or Cool Institute -- Unfit, Unfair, Unfashionable: Resizing Fashion for a Fair Consumption Space (2022) [https://hotorcool.org/publications/unfit-unfair-unfashionable-resizing-fashion-for-a-fair-consumption-space-2/]\ * Simon-Kucher -- Nachhaltige Mode: Nur jeder Dritte akzeptiert Aufpreis (2024) (in German) [https://www.simon-kucher.com/de/wer-wir-sind/newsroom/nachhaltige-mode-nur-jeder-dritte-akzeptiert-aufpreis-aber-zahlungsbereite]\ * Kate Fletcher -- Craft of Use: Post-Growth Fashion (2016) [https://katefletcher.com/publications/books/craft-of-use-post-growth-fashion/]\ * Fashion Revolution -- Fashion Transparency Index [https://www.fashionrevolution.org/transparency/] * The Digital Multilogue on Fashion Education [https://www.digitalmultilogue.fashioneducation.org/]
7 episodes
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