052. Stop Trying To Please Your Ideal Client

052. Stop Trying To Please Your Ideal Client

Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang. And yes, knowing who you're talking to matters! BUT There's a point where this exercise stops being a strategy tool and starts becoming a people-pleasing spiral, where you're trying to make every single brand decision based on how every single person in your audience *might* react. So much so that you pull yourself out of your own brand, try to please everybody, and end up with something... safe & forgettable. But your "ideal client" doesn't want the safest, most palatable version of you. They want the real you, with the jokes, quirks, weirdness, and personal tastes that make YOU different from everyone else. SPOTLIGHT MOMENTS ✦ How the ICA exercise sneaks up as people pleasing ✦ The Venn diagram your brand decisions should actually live inside ✦ What happens when you filter yourself out of your own personal brand ✦ Why "inclusive" doesn't mean your brand has to appeal to every person alive —— Mentioned in this episode: ✦ THE EXTRAVAGANZA [https://www.flyingcolourscreative.com/extravaganza]: All-inclusive rebrand to finally look as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:25 The Ideal Client Avatar Exercise, Revisited 05:11 When Audience-First Thinking Becomes People Pleasing 13:50 What Your Ideal Client Actually Wants 15:46 Closing Thoughts & The Extravaganza

051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

Getting in front of a camera is scary AF, and I'm saying that as someone who remembers the first time I talked on Instagram Stories, legitimately terrified that my college friends and family would see me and think I was some kind of stuck-up know-it-all... Today I'm joined by the incredible Olivia Bossert, a fashion photographer turned personal brand photographer, content coach, artist, and founder of the "It Girl" movement — which, just so you know, is way less about that mean girl energy and way more about reclaiming the phrase as something empowering, loving, and kind. She's worked with literal Vogue models, and now she's helping online service providers like us show up visibly and confidently in our content without the full production or existential crisis. SPOTLIGHT MOMENTS ✦ Even Vogue models apologise for their appearance on set ✦ The Taste Gap & why your content looks nothing like what you had in mind ✦ What the “It Girl” movement is really about (mean girls not allowed) ✦ Carpe Diem Method vs. Intentional Batching: build your content system ✦ The Red Theory, the voyeuristic shot, and other low-effort ways to shoot visuals that stop the scroll TAKE THE STAGE Find one corner in your home with good natural light, set your phone up on a tripod, and film three minutes of yourself just doing what you'd normally be doing. Don't fix your hair. Don't change your outfit. Just hit record and see what happens. Your future content bank will thank you! —— Mentioned in this episode: ✦ It Girl B-Roll Course [https://oliviabosserteducation.thrivecart.com/it-girl-b-roll/]: 7 easy Reels you can film in 30 minutes that actually look good (freebie) ✦ Listen to this past episode: “016. Dopamine Dressing, Unexpected Red Theory & The Hidden Power of Colour” [https://pod.link/1789119356/episode/ZGExZGRiZTAtNzQwZS00ZjI5LWFjZWItNThmM2MxOTY0YTA2?view=apps&sort=popularity] ✦ Listen to this past episode: ⁠“017. Rebranding The Word ‘Performance,’ with Sarah Kleist” [https://pod.link/1789119356/episode/OWQyMmIwNGMtMTVmMy00YWUxLWFlM2MtZmVmMDJiMTc2NDNl?view=apps&sort=popularity] Follow & Connect with Olivia: ✦ Follow her on Instagram [https://www.instagram.com/oliviabossert/] ✦ Check out her Website [www.oliviabossert.com] ✦ Subscribe to The It Girl Journal [https://oliviabossert.myflodesk.com/journal] Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 03:16 Olivia's Freak Show Audition 11:45 Why Getting On Camera is Non-Negotiable 15:07 Even Vogue Models Have Hangups About How They Look 21:43 The Taste Gap and How to Close It 25:57 What the It Girl Movement Is Really About 32:10 How Showing Your Face Actually Converts 34:33 Building a Content System That Works for You 42:28 Stop Overthinking and Start Repeating 48:37 The Visual Details That Make You Stand Out 54:50 Olivia's Final Bow

050. Listen To This If You Keep Changing Your Branding Every Few Months

Episode 50, Troupe... FIFTY!! 🎉 We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I've been most consistent with? So before we dive in, THANK YOU! None of this makes sense without you freaks on the other side. Now, let's talk about that itch... the one where you fall down a Pinterest rabbit hole, suddenly hate everything you've ever made, and start eyeing a completely new colour palette like it's going to change your life. I know a clean slate sounds really appealing, but if you keep finding yourself in love with new colours and fonts each month (perhaps each week), changing your look isn't the magic wand you think it is. SPOTLIGHT MOMENTS ✦ Why the urge to rebrand is usually avoidance disguised as strategy ✦ The taste gap: and why it's making you hate your bran ✦ What happens to your brand recognition every time you start over ✦ The difference between an intentional rebrand and a shiny-object makeover ✦ How to know if it's time to actually rebrand TAKE THE STAGE Open your notes app and answer this honestly: What problem are you actually trying to solve by changing your brand? Is it a visibility problem? A messaging problem? A confidence problem? Write it down. Because until you name it, no new colour palette is gonna fix it. —— Mentioned in this episode: ✦ THE EXTRAVAGANZA [https://www.flyingcolourscreative.com/extravaganza]: Show up online with a brand that looks as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:26 Episode 50 & 1,000+ Downloads! 01:51 Why Changing Your Visuals Isn't the Fix 04:13 The Taste Gap, Imposter Syndrome & Other Culprits 06:33 What Constantly Rebranding Actually Costs You 10:51 What Brands You Admire Do Differently 12:18 When a Rebrand Is Actually Worth It 15:12 Closing Thoughts & The Extravaganza

049. Cooking Up Controversy: Branding Hot Takes, with Aiza Cheung (Part 2)

Two brand designers discussing design hot takes? That’s what I call a front-row-worthy show! Aiza, from Studio Coya, & I got together to discuss 6 different opinions we see clowning around the online business space, and spoiler: you’ll hear “it depends…” A LOT. You’ll want to tune into Part 1 on Nourish Your Brand to get the full spectacle, and in this second part, you’ll hear why playful doesn’t mean “childish”, how to use colour as a tool, and why your social media doesn’t need to be either 100% curated Canva carousel or random photo dumps. As always, we believe the real answers are a more nuanced (and much less one-toned) than we’ve all been led to believe. SPOTLIGHT MOMENTS ✦ How premium brands can absolutely still be playful, colourful & fun ✦ The problem with “professional” being code for beige, bland & personality-free ✦ When colour psychology becomes marketing fluff ✦ Why branded social media templates still matter (when they actually support your content) —— Mentioned in this episode: ✦ Listen to part 1 [https://open.spotify.com/episode/5YNXSucCxuLqDpVwxhga3u?si=8b0661c0b60f49ac] on Aiza’s podcast [https://open.spotify.com/show/4b7J0LJxNBe3Ct6NJtVUCx?si=0662688fe55e4bd2]! Follow & Connect with Aiza: ✦ Follow her on ⁠Instagram [https://www.instagram.com/studiocoya/] ✦ Check out her Website [https://studiocoya.com/] ✦ Listen to the Nourish Your Brand [https://studiocoya.substack.com/] podcast Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:46 Meet Aiza Cheung, from Studio Coya 01:59 Hot Take 1: “Premium Brands Shouldn't Be Playful & Fun” 13:19 Hot Take 2: “Colour Psychology’s Just Marketing Fluff” 26:55 Hot Take 3: “You Don't Need Branded Social Media Templates Anymore” 46:20 Closing Thoughts & Next Steps

048. The “Tortured Artist” Myth Is Sabotaging Your Creativity

Picture this: A sleep-deprived, mildly unhinged, misunderstood genius is surrounded by half-finished masterpieces with a dramatic cigarette in his hand. Locked away in a dimly lit studio, fuelled by heartbreak, existential dread, and maybe a questionable amount of red wine (or opioids). Bonus points: you dramatically stare out of a window waiting for a creative lightning bolt to hit you. Let’s be serious for a second. This whole “tortured artist” thing might sound just like any other ridiculous stereotype… but it’s also one of the most damaging beliefs STILL floating the online business space, even if you don’t see yourself as a creative. So we’re taking to Art History (I’m a Fine Arts graduate, after all) to understand how exactly this narrative shows up in your day-to-day as a service provider: — Questioning your ideas when they come “too easily” — Wearing all those late nights as a badge of honour — Pushing yourself to the edge to prove you care Plus, we can agree we should all stop romanticising burnout… right? SPOTLIGHT MOMENTS ✦ How the “tortured artist” stereotype was born in the Arts ✦ Why we romanticise burnout & where it shows up daily ✦ What this means for you (even you’re not a creative) ✦ The real reason you keep overworking & striving for more —— Mentioned in this episode: ✦ Listen to “What The Art World Taught Me About Branding” for more Fine-Arts lore ✦ “BIG MAGIC [https://www.elizabethgilbert.com/books/big-magic/]: Creative Living Beyond Fear”, by Elizabeth Gilbert Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 01:47 The “Tortured Artist” Stereotype That’s Still Alive, And Well 03:55 Art History Lesson, Brought To You By Van Gogh 05:37 Why It’s Easier To Romanticise Suffering Over Discipline 07:04 The Modern-Day Version: Burnout As a Badge Of Honour