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The Happy Customer Channel

Podcast by Buena Vista Creative

English

Business

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About The Happy Customer Channel

YouTube and Podcast series around providing excellent customer service to any industry.

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121 episodes

episode Episode 109: Why Every Beverage Brand Is Changing Right Now | Ex-PepsiCo Executive Explains artwork

Episode 109: Why Every Beverage Brand Is Changing Right Now | Ex-PepsiCo Executive Explains

From protein drinks and prebiotic sodas to GLP-1 medications, TikTok product discovery, and the battle for retail shelf space — Rich explains what’s really happening inside the modern CPG industry and why legacy brands are struggling to keep up. We discuss: Why the beverage industry is changing so fast How GLP-1s are reshaping food & drink habits The rise of protein beverages and “health halo” products Why consumers are reading labels more than ever The psychology behind packaging and shelf design How TikTok influences what people buy What most direct-to-consumer brands get wrong Why smaller brands can outmaneuver giant corporations The future of alcohol, wellness, and consumer trends Rich also shares lessons from his years at PepsiCo and explains how today’s winning brands combine indulgence, health, and smart consumer insights. If you’re interested in marketing, branding, e-commerce, consumer psychology, food & beverage trends, or entrepreneurship — this episode is packed with insights.

10 Jun 2026 - 33 min
episode Episode 106: Why Buying a Business Beats Starting One artwork

Episode 106: Why Buying a Business Beats Starting One

Most entrepreneurs romanticize starting from scratch. Nick sees it differently. Getting from zero to one is the hardest part—and acquisition lets you skip it entirely. You’re stepping into a business that already has customers, systems, and revenue. This episode goes deep into what actually happens after you buy a company. Nick shares why his first move wasn’t to change everything—but to do almost nothing. Observation, trust-building, and disciplined decision-making allowed the business to grow without disruption. He also breaks down how he financed the deal, how to structure acquisitions, and why most businesses on the market aren’t actually buyable. If you’re thinking about ETA (Entrepreneurship Through Acquisition), this is a real look at what works—and what doesn’t. Key Takeaways: Buying a business skips the hardest phase: zero to one Most businesses for sale are not actually sellable Observation beats immediate action post-acquisition Trust with employees is critical in transitions Growth comes from intentional strategy, not luck AI and automation can compress hours into minutes Deal structure is everything in managing risk A business is only worth what can transfer This Is For: Entrepreneurs considering buying a business Operators looking to scale through acquisition Investors evaluating deal structures Founders preparing their company for exit Subscribe for weekly episodes on sales, leadership, and entrepreneurship.

29 Apr 2026 - 37 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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