Cover image of show The How Digital Marketing Works® Podcast

The How Digital Marketing Works® Podcast

Podcast by Gene De Libero // Digital Mindshare LLC

English

Business

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About The How Digital Marketing Works® Podcast

Staying current in the digital marketing space is no easy feat. So much to know, so many sources of info, and let’s not even talk about marketing technology. The How Digital Marketing Works® podcast brings digital marketing thought leadership to you in a snackable package you can listen to anywhere, any time.

All episodes

5 episodes

episode Episode 2: Adam Wallace, CEO - Spherical artwork

Episode 2: Adam Wallace, CEO - Spherical

Adam Wallace [https://www.linkedin.com/in/adamjwallace/] is the Founder & CEO of Spherical [https://spherical.co/], a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel [https://www.rogersmith.com/] where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry - in fact, eConsultancy [https://econsultancy.com/q-a-the-marketing-duo-behind-new-york-s-social-media-hotel-3/] proclaimed it "the most social media savvy hotel in New York -- if not the world." Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.

4 Nov 2018 - 33 min
episode Episode 1: Eric Brown DSc, CIO - SentimenTrader.com artwork

Episode 1: Eric Brown DSc, CIO - SentimenTrader.com

Technologist Eric Brown, DSc [https://www.linkedin.com/in/ericbrown/], is the CIO of Sundial Capital Research [https://sentimentrader.com/about/]. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology. The thesis for his doctorate, which he started in 2007, was focused on Twitter sentiment for financial decision making. Eric subsequently leveraged the learnings from his thesis and launched a startup, which he sold in 2015. He's a tech guy with a solid understanding of how technology and marketing work together to drive positive business results. In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.

28 Oct 2018 - 48 min
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En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
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