The Indie PPC Podcast with Joey Bidner

Im back! New mastermind announced+new show format

Skool community mastermind : https://www.skool.com/the-eu-google-ads-mastermind-6687/about [https://www.skool.com/the-eu-google-ads-mastermind-6687/about]

Getting Fired From Google Ads Accounts and What I Learned-Ep 10

In this episode, I talk about times I got fired from managing accounts and what those moments taught me. I share real mistakes, the emotions that come after losing an account, how I rebuild confidence, and why certain client types create trouble from the start. If you have ever felt imposter syndrome or struggled with tough client relationships, this one will resonate.

My Google Ads Tech Stack-Ep9

In this episode of the Indie PPC Podcast, I break down my full Google Ads tech stack — the exact tools I use to manage 25 accounts ranging from $2k/month to over $1M/month. No sponsorships, no referral codes — just an honest look at what actually helps me run accounts more efficiently. I cover why I rely on Optmyzr [https://www.linkedin.com/feed/update/urn:li:activity:7397681491780018176/#]'s MCC dashboard, how Opteo [https://www.linkedin.com/feed/update/urn:li:activity:7397681491780018176/#] helps me manage lower-spend clients, and why AdBeacon [https://www.linkedin.com/feed/update/urn:li:activity:7397681491780018176/#] has become my go-to for holistic data across all platforms and I showcase a new custom change reminder tool I made with Dave Ten [https://www.linkedin.com/feed/update/urn:li:activity:7397681491780018176/#] (in my frantic black friday state, I mistakenly got his name wrong in the vid 😖 sorry dave!) I also share a custom tool I built with Dan Ten that tracks changes, sets reminders, and automatically compares results. To wrap up, I highlight two must-watch videos: FeedArmy’s update on Merchant Center shipping cutoffs, and Andrew Lolk’s breakdown of Smart Bidding Exploration, which completely changed how I think about the feature. Got a question for a future episode? Drop it in the comments or email me at info@joeybidner.com FeedArmy video: https://www.youtube.com/watch?v=0TlCPSZ2v7E Andrew Lolk Video: https://youtu.be/ZPrdl1bGkSc?si=CyuiaavsIlmSvaKm

Scale Before the Sale. My Google Ads Black Friday Sale Strategy - EP 8

In this episode, I break down my full Google Ads strategy for Black Friday, Cyber Monday, and major promo periods. You’ll learn how to properly plan budgets and use Google’s tools to drive new customers (not just discount your existing ones). We cover:  Why you should scale spend before the sale How to use conversion lag to time your budget ramp Which campaign types drive cold traffic vs. remarketing The best way to show discounts in Google Shopping Compare-at-price vs. promo codes (and why I hate promo codes) How to schedule sales messaging in Search + Display Using seasonality adjustments & Google’s new Promotion Mode Why “baby discounts” don’t move the needle Bundling when your margins are tight Whether you’re prepping for Q4 or running promos year-round, this tactical breakdown will help you make every dollar count. Key takeaway: Build your audience before the sale, then close them with the offer. If this episode helps, drop a comment & share! —  Listen / Watch the Indie PPC Podcast 🔥 Practical Google Ads strategy for indie marketers & brands

How I Review Google Ads Copy with Clients-Template Included Ep#7

In this episode, I walk through the exact workflow I use when launching a new Google Ads campaign, and it all starts outside of Google Ads. I share the Google Sheet I’ve built to organize ad copy, keywords, and campaign structure before anything goes live. I explain why I never build ad copy directly inside the UI and how this sheet makes client reviews smoother, and why it’s essential for aligning tone and messaging with every new client. You’ll also hear how I color-code campaigns, track character counts, and mark revisions live during client calls. Grab the free sheet in the show notes and start using it as your campaign blueprint — before you ever hit “publish.” Sheet link: https://docs.google.com/spreadsheets/d/1iKfT9fuBjppaI2AD0_P2WbflfOGx-oUoxvbBtMRW_yA/copy