The James Briefel Podcast

What No One Tells You About Leaving Your 9-5 | Sam Cornforth | EP06

Sam Cornforth is one of the funniest and most innovative creators on social media, often pulling tens of millions of views with his comedy videos. We got into everything from his approach to comedy, to what actually makes a great ad, to the moment he walked away from the 9 to 5 world and bet on himself. This one is packed with insight for anyone interested in monetising social media, including the mistakes he made when he almost sold all his image rights to a condom brand! Sam has mastered the art of being a fully grown man child on the internet, and is also one of the nicest creators in the space.

Why Authenticity On Social Media Really Matters | Matt Bentley | EP05

This week I’m joined by actor and comedian Matt Bentley. Matt’s success online goes completely against what most people say you need to do to get views, yet his viral comedy videos prove to be the exception. We talked about his journey through drama school and acting, the dangers of chasing fame too young, and how success online has shaped his perspective. Matt’s take on authenticity in social media was genuinely refreshing. He creates for himself first, and if others enjoy it, that’s just a bonus. If you’ve ever felt stuck trying to follow trends or unsure how to stand out online, this episode will give you a fresh way to think about content and creativity.

Dropping out changed my career | EP04

How dropping out of uni led me to build a career in TV and the media industry.Welcome back to the pod! Thanks for bearing with me, I’m so so excited to get things up and running again. I’ve got some amazing guests lined up for the next few episodes, and I can’t wait to share them with you.In this episode, I’m giving some background on my career in media. From dropping out of uni to finding my way into TV, I’ll share the key moments that shaped my journey and led me to where I am today.

How To Grow As A Food Creator In 2025 | Seema Pankhania | EP03

This week, I sat down with food creator Seema Pankhania, best known as @seemagetsbaked, with over 2 million followers on social media. She shares her journey from training at Gordon Ramsay’s Lucky Cat to becoming a presenter and writing her debut cookbook, Craveable. We talk about her rise as a food personality, her experience appearing on live TV, and the terrifying moment that nearly ended it all—when she fell off a literal cliff. If you're dreaming of a career in food, this is a must-listen. Seema offers honest insights, valuable lessons, and plenty of inspiration. I’m so proud of this episode and had the best time talking all things food with Seema. 00:00:00 - Intro 00:02:47 - Seema nearly died?! 00:14:01 - Early food journey 00:18:10 - Lucky Cat - Gordon Ramsey 00:26:15 - Mob Kitchen 00:30:25 - First content 00:34:44 - Hitting 1M followers 00:38:39 - Diversify 00:39:30 - How long to get 1M followers 00:42:07 - Making media your career 00:43:28 - How to stand out 00:45:33 - Tips to make better content 00:47:26 - Doing Saturday Kitchen Live 00:51:30 - Craveable 01:01:03 - Fun Food Questions

Starting something new | EP02

In this first solo episode, I take a moment to step back and share the bigger picture behind this podcast—where it's headed, what you can expect, and why now feels like the right time for something new. I discuss the lessons I've learned from podcasting, building something from the ground up, and how those experiences have shaped my creative direction. I also dive into the reasons behind launching a brand-new interview series—what inspired the shift, what kinds of conversations I'm excited to have, and how this next chapter will expand on the work I want to do next. Whether you’re a fan of Pulp Kitchen or just finding this now, this episode sets the tone for what’s to come. Thank you for being here—your support means everything as this show continues to grow and take shape.