The Jordan Segis Podcast

Designing Your Company's Logo Fast and Easy

In this series "Digital Marketing From Scratch", I walk you through all the steps you need to take as a business owner to adapt to the digital marketing world, using one of my clients as an example. In part 1, I show just how easy it is to design a logo for your company. Brand recognition is integral for both returning customers and as an attraction point for potential clients. If your “logo” is just your company’s title in Microsoft Word’s default font, potential customers won’t easily remember your brand. That is why having a logo (even if it is basic) should be your company’s first asset.

Leveraging Your Business' Real Estate to Increase Your Foot Traffic | JayEs Daily 046

Many local businesses are not utilizing their assets to grow their businesses. If you have space that is not currently being used up, what could you be doing with that extra space? If you have neighboring stores, how could you collaborate with them to leverage each other's customers? What complimentary gifts could you afford to drive traffic to your stores? Would there be a positive ROI over the lifetime value of that customer? Think outside the box. — Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. I read and respond to every comment. Let's talk and share ideas. — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLmJqfE8Xu8AfmACExgxsg8OXP7CINVxL7 — ► Subscribe to my channel here: https://www.youtube.com/channel/UCIRZjii16jmEvY710HUL6uA?sub_confirmation=1 — Jordan Segis is the CEO of SpiroTek Co based out of Wyomissing, Pennsylvania — Follow Me Online Here: Instagram: http://instagram.com/jordansegis Facebook: http://facebook.com/jayesdaily LinkedIn: https://www.linkedin.com/in/jordansegis Podcast: https://open.spotify.com/show/34QV3Kk6Yigd0zTOBYFJ7G

Using Social Media to Build a Community | JayEs Daily 045

Create content with the community in mind. Put out videos that your end consumer will like to see. Every local brand should create content for their niche that will either provide value or entertain their audience. Do this regularly at scale to turn a one-time viewer into an active and engaged community member for your brand. Feature your customers in your content. Show real-life examples of your product/service in motion. Allow your brand or service to be the leader of your niche through active engagement with your community. #communty #socialmedia #contentmarketing #contextualmarketing #niche #audience #givevalue #entertainment #show #podcast #businessopportunity #socialmediamarketing #2019marketing #colddm #coldmarketing #emailmarketing #digitalmedia #digitalmarketing #contentcreator #createcontent #scalable #createashow

Social Media in 2019 Don't Miss Out On The Opportunity

Social Media Marketing is the greatest blessing bestowed upon businesses in the history of forever. With the ability to accurately target audiences and create contextual advertisements for them, the upward potential for all brands and companies is astronomical. There is absolutely no reason why any business should not take full advantage of the opportunity we have at hand. Literally, your end consumer is only a few taps away. People would've killed to have the capabilities we have today. Yet, people take it for granted. Social media advertising has had its run for the past decade, and it is declining. The opportunity simply is not as good as it was a few years back, but it is still miles ahead of any other form of marketing and advertising. There is still plenty of juice left in paid reach on Facebook and Instagram and organic reach on LinkedIn, Twitter, and Instagram. Don't let it the rest of this opportunity slip away from you. — Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. I read and respond to every comment. Let's talk and share ideas.

The Importance Of Social Proof In The Consumer Buying Process

Consumers always want to feel like they are making the right buying decision. They hedge their unsurety of your product or service with testimonials from your previous clients. A lack of reviews on your website, Facebook page, Google search results, Yelp page, Amazon listings, etc. are hurting your business. Trust is a key component of the consumer buying process. The best way to build trust is through customer reviews and testimonials. Consumers want transparency. Make the effort in acquiring as many reviews from your previous customers as you can. Be creative with your review requests. Ask customers to post photos or videos of your product/service on Instagram and to tag your company in them. Invite them to your facility for a staged testimonial. Have them write a written testimonial by simply replying to your automated email campaign.  Once you have the reviews, you can leverage them on your website landing pages, carts, service information pages, and on social media/ marketing campaigns. #consumers #clients #testimonials #reviews #business #product #service #emailcampaign #socialmediacampaign #marketing #digitalmedia