Smartreach Foundation

What bad advertising looks like

In this episode of the Little Shop Podcast Late Night Thoughts, we talked about controversial or bad advertisements that we believed either didn't portray the message of the company's product, or received media attention for being sexist or racist. We review advertisements such as the controversy behind Burger King and Dove, the uniqueness of the PS3 ads, and the hypocrisy prevalent in medicine ads. Follow along with the episode by watching the ads with us on this doc [https://docs.google.com/document/d/1zNaHShuPuLnK1CzYiQo3gnG92gbzuRdFzpiukc6_ycs/edit?usp=sharing].

Archit Kumar on Skater Gator: Game Development and Design

Our guest this week is Archit Kumar, a cartoonist and game developer. His games combine these two passions, with his latest game being "Skater Gator." Archit describes the story behind the development of Skater Gator and reveals how each consideration translates into the details of his game design. He offers valuable insight for aspiring game developers on how to best balance school work and game development, as well as tips to save time and his experience dealing with set backs in the game development process. If you have any questions for Archit, DM us @the_little_shop.podcast [https://www.instagram.com/the_little_shop.podcast/]. To keep up with Archit's latest activities, follow him @toonlanding [https://www.instagram.com/toonlanding/].

The Successes and Failures of Logo Rebranding

In the premiere episode of our second series "Late Night Shop Thoughts," we're looking at how companies like Wendy's, Gap, and Discord approached rebranding by examining the changes in their logos. What are the benefits and risks of logo rebranding? What sets a good rebrand from a bad one? Follow along with the logos or choose what parts you're most interested by visting this link [https://docs.google.com/document/d/1D24o0zd9NfmOnfe0n4Ep-OZ1djP-ftIKXbkrPJktC1U/edit?usp=sharing] (Includes pictures of logos with timestamps).

Foodi

This week we're talking to Jatin Gupta, Aarya Padhye, Zeyneb Kaya, and Keshav Narang, some of the founders behind the app Foodi. Foodi helps health consious young adults more easily make informed decisions about their diets. In this episode, we'll be discussing the marketing behind the app, their past business decisions, and their story in making an app-based company.

Smartreach Foundation

Our guests today are from the Smartreach Foundation, a 501(c)(3) aiming to impact lives and provide comfort through art by going to hospitals to ease the burden of medical difficulties. In this interview we are joined by co-founders Aarya Padhye and Sachi Lakhina, along with co-president Ayushi Das. We will be talking about what inspired them to start Smartreach Foundation, what they found most rewarding, their challenges in establishing the organization, how they've operated through the pandemic, and their passion for Smartreach.