The Live Local Marketing Podcast

Know Your Worth and Then Build It, with Jeremy Shapiro

It is a common story for any entrepreneur: we get an idea, we work it into a product for our perfect client, and then wait...then wait a little more, and then we sit back and wonder what just happened. If you've hit a plateau in your business and feel like you're the bottleneck, this episode is for you. I sat down with serial entrepreneur, mentor, and author Jeremy Shapiro to talk about what it actually takes to move from solopreneur to business owner, and why working harder is not the answer.Jeremy breaks down his proven approach to scaling: build the system, hire for the role, then repeat the cycle. Simple on paper, game-changing in practice.I got to cover such topics as:-Why plateaus are inevitable and how to plan for them-The difference between marketing your "how" versus just your "why"-How niching down to your ideal client unlocks premium pricing-Using AI as a brainstorming co-worker, not a content machine-Testing ideas with MVPs before you go all in-Value based pricing and how confidence is a skill you can buildAnd More...Jeremy is the author of the Amazon #1 Bestseller "Your Business Growth Playbook," a practical framework for established business owners who've outgrown hustle and are ready to grow smarter.Connect with Jeremy Shapiro:Website: https://yourbusinessgrowthplaybook.comYouTube: https://www.youtube.com/@YourBusinessGrowthPlaybookLinkedIn: https://www.linkedin.com/in/jeremyshapiro/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#BusinessGrowth #ScaleYourBusiness #Entrepreneurship #SmallBusinessMarketing #WarmMarketing #BusinessCoaching #LiveLocalPodcast #SolopreneurToBusinessOwner #MarketingStrategy #BusinessMindset  @PodMatch_com  [https://studio.youtube.com/channel/UC4DJzxAgjypfUeS-mNgi-Jg]

Your Business Needs a Sales Architect, with Jesse Mahle

The Sales Architect: Jesse Mahle Redesigns Sales Strategy for Small Business Owners Most small business owners hate sales and Jesse built a career around fixing that.Jesse is the founder of Sebastian Lane Consulting, an outsourced sales management firm helping professional service providers build consistent, repeatable revenue systems without burning out their leadership. You will learn how Jesse pulls back the curtain on what it actually takes to grow a sales operation when you have zero to ten salespeople and no time to waste. We talk about why Jesse calls himself a "sales architect," the costly promotional video mistake he made before he even knew what his business was, and why paid ads completely flopped for his service model. He works primarily with subject matter experts, including managed service providers, insurance firms, legal practices, and accounting companies. His brand is built around something rare in sales: making clients feel safe. This one is packed for any local professional who wants to sell more without taking on too much more in an already hustling business.*What You Will Learn:-What a "sales architect" actually does and how Jesse structures client engagements-Why subject matter experts like IT managed service providers are his sweet spot-The expensive marketing mistake he made before niching down-Why paid advertising failed him and what he does instead-How a 500-person email list outperforms a massive cold audience-How his brand identity was built specifically to lower a prospect's guard-Why remote work made him more profitable and what that means for his clients-How community and client values tie directly into his business modelConnect with Jesse Mahle:Website: https://sebastianlaneconsulting.comLinkedIn: https://www.linkedin.com/in/jesse-mahle-7651602b/Email: jesse@sebastianlaneconsulting.comFree Consultation: https://calendly.com/sebastianlaneconsulting/15minAnd if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#SalesStrategy #SmallBusinessGrowth #OutsourcedSales #SalesArchitect #SebastianLaneConsulting #WarmMarketing #LocalBusiness #BusinessDevelopment #SalesCoaching #ManagedServiceProviders

The Right Physical Brand Strategy, with Swire Ho

Physical products can go a long way to build your brand, to make you memorable, but you have to back them up with the right strategy. And that is exactly what Swire and I will be covering today, the nuisance of brand products. In this episode of the Live Local Marketing Podcast, Billy Sammons sits down with Swire Ho, also known as “The Promo Guy,” from @Garudapromo88 talk about referral marketing, warm leads, client retention, and how small businesses can grow by becoming more than just another vendor.Swire shares how his first referral changed the way he saw business, why follow-up is one of the most underrated marketing tools, and how knowing your client’s timing, preferences, and pain points can turn one-time customers into repeat clients and referral sources.You’ll learn how to:- Get more referrals without being pushy- Use follow-up to stay top of mind- Become a trusted resource instead of a replaceable vendor- Use CRM tools like HubSpot and Google Calendar to track client cycles- Stop targeting everyone and focus on the right niche- Break through digital noise with thoughtful physical touchpointsConnect with Swire Ho and Garuda Promo & Branding Solutions:https://www.garudapromo.com/And if this episode brought you value, then Live Local Marketing is right for you, visit www.LiveLocalWarmMarketing.com and learn more.#WarmMarketing #ReferralMarketing #SmallBusinessMarketing

Just Call the Damn Leads, with Drewbie Wilson

Sometimes the obvious solution is also the best one for your business. And as Drewbie preaches to his audience, you just need to call the leads!In this episode of the Live Local Warm Marketing Podcast, I sit down with Drewbie Wilson, author, sales trainer, and founder of callthedamnleads.com, to talk about what actually builds a sustainable business. His proven systems, contagious mindset, and his inspiration to just show up with consistency.Drewbie shares how he went from the marketing world to becoming a hardcore sales guy who picked up the phone and turned dead leads into closed deals. He is the kind of guest who tells you the truth, and this conversation is packed with it.In this episode:-Why success is built on systems, not chance, and how to build ones that stick-Calendar discipline as a non-negotiable for protecting your time and your focus-What the "intrapreneurial mindset" is and why it might be your best path to freedom-How authentic video content builds trust in a world flooded with AI and deep fakes-The simple birthday video trick that builds relationships and boosts your confidence-How to use the "Why Not" question to clarify your brand and stand out from competitorsWhether you are a local licensed professional trying to grow without cold calling or a business owner looking to get out of your own way, this episode delivers real, actionable strategy.Connect with Drewbie Wilson:https://callthedamnleads.comYouTube: https://www.youtube.com/channel/UC8D6DQ9xzSM67bKGTGldWmALinkedIn: https://www.linkedin.com/in/drewbiewilsonFacebook: https://www.facebook.com/drewbieridesInstagram: https://www.instagram.com/callthedamnleadsAnd if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #DrewbieWilson #CallTheDamnLeads #EntrepreneurMindset #SalesStrategy #AuthenticMarketing #ReferralMarketing #LocalBusiness #PodcastInterview #LiveLocalWarmMarketing #SmallBusinessGrowth #ContentMarketing #SalesTips #BusinessSystems #Entrepreneurship

Getting Noticed without Burning Your Budget, with Melinda Jackson

What does it actually take to get your business in front of the right people? In this episode, I sit down with Melinda Jackson, founder of Melinda Jackson Public Relations (MJPR), a boutique PR agency based in Raleigh, NC.Melinda spent years at top PR agencies in Los Angeles working with celebrities and major brands before burnout pushed her to walk away and build something better on her own terms.We get into the real side of public relations, including why traditional media is declining, why press release newswires are mostly a waste of money, and why cold email outreach is still one of the most powerful tools a publicist has. Melinda also breaks down how she uses AI for research and client-specific GPT building without letting it replace the nuance that makes outreach actually work.In this episode:-Why big PR agencies overpromise and underdeliver-How cold email outreach outperforms press releases-Setting bold goals vs. small, safe steps-Using AI in PR without killing your credibility-How to build referrals through community and networking-The "VIP Day" model for entrepreneurs on a budget-Why podcasts and Substack are replacing traditional mediaConnect with Melinda Jackson:Website: https://www.melindajacksonpr.comPodcast: @UnhingedFounderAnd if this episode brought you value, I consult salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#PublicRelations #PRStrategy #EntrepreneurMarketing #WarmMarketing #PodcastMarketing #BoutiqueAgency #MediaRelations #SmallBusinessPR #ThoughtLeadership #LiveLocalWarmMarketing @podmatch