The Local Growth Show

The State of Local | Ep 8

If your business isn’t growing, it’s not a traffic problem; it’s a visibility problem. In this episode, Kody is joined by one of the Sales Executives at Omni Digital Group, James Smithers. Together, they break down why most local retailers struggle with consistency in their market and how smart marketing, not big budgets, wins in 2026. If you’re a small independent retailer competing against big brands and big box stores, this episode will challenge how you think about your buying radius, customer acquisition, and market presence. 🔑 What You’ll Learn * Why lack of growth usually means people don’t know you exist * How your buying radius defines your opportunity * Why consistency in the marketplace matters more than budget * The mindset shift small retailers need to beat big brands * What it really takes to “give yourself a chance” to win

What To Do When Your Retail Sales Are Down | Ep 7

In this episode of The Local Growth Show, Kody breaks down what to do when retail sales are down and foot traffic has slowed. Rather than theory or long-term brand plays, this episode focuses on practical actions retailers can take immediately to get more people into their stores and drive revenue. In this episode, you’ll learn: * Why declining foot traffic often means your business is not top of mind locally * How running ads within a five-mile radius can increase awareness and in-store visits * How to adjust your ad targeting based on budget size * Why clearing out inventory that’s 90+ days old can unlock cash and create urgency * How discounting strategically can drive traffic without hurting long-term sales * How to use events and seasonal promotions to bring the community into your store * Why starting an SMS club is one of the highest ROI strategies for retailers * How giveaways can quickly grow an SMS list and drive immediate in-store sales * What kind of return retailers can expect from a well-run SMS program This episode is ideal for retail business owners who want simple, proven strategies to increase foot traffic and improve sales, especially during slower periods.

Meta Ads for Local Businesses | Ep 6

In this episode of The Local Growth Show, Kody breaks down why Meta ads, specifically Facebook and Instagram, remain one of the most powerful advertising tools for local businesses in 2026. Addressing the common belief that Facebook is “dying,” Kody walks through real usage statistics, cost comparisons, and practical strategies that local retailers can apply immediately. What You’ll Learn * Why Facebook and Instagram still dominate social media attention * How Meta compares to other platforms for local advertising * The real cost of impressions on Meta versus traditional advertising * Why homeowners, parents, and decision-makers spend the most time on Facebook * How detailed local targeting works for new and existing customers * The difference between boosting posts and using Ads Manager * Simple ad creative ideas any local business can implement * Why most local competitors aren’t running ads, and how that creates opportunity

What Type of Ads Should I be Creating for My Business? | Ep 5

In this episode of The Local Growth Show, Kody breaks down one of the most common questions local business owners ask. Rather than overcomplicating things, this episode walks through three simple, proven ad formats that local businesses can use to drive trust, awareness, and consistent growth without needing a massive budget or complex strategy. In this episode, you’ll learn: * Why most businesses overthink their ad strategy * The power of store walkthrough videos and why they build instant trust * How comparison ads help customers make buying decisions * Why answering customer questions on video creates authority and credibility * A simple system to generate months of content from FAQs * How running more than 11 ads instantly separates you from local competitors

Point-of-Sale Data | Ep 4

In this episode of the Local Growth Show, host Kody Fitzjerrells dives deep into the often-overlooked power of point-of-sale data for retailers and local businesses. Discover why many companies fail to leverage this valuable asset and learn how to maximize its potential to drive growth. Key topics covered in this episode include: * The significance of choosing the right point-of-sale system * Essential data points to capture for effective marketing * Strategies for analyzing customer data to boost sales * The importance of segmentation in marketing campaigns * Real-world examples of successful data utilization