A Brief Guide To Digital Advertising

How to Write Content That Adds Value

Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices. We also go over the worst mistakes people make when starting out with content writing. And finally, Helene shares with us some useful resources and recommendations to help you come up with ideas for content writing.

The Purpose and Benefits of a White Paper

Today’s episode is inspired by our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER [https://publicize.co/guides/the-ultimate-guide-to-writing-a-white-paper/]”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, a market research and marketing consultant. Matt works on numerous white paper creation projects for his clients, and conducts original research that's then packaged as a written document, for an agency to then go pitch for its clients or even itself to garner new business. In this episode, you will learn how to successfully find the balance between adding value for the reader and promoting content, how SEO can be used in white papers, and how white papers fit into an overall marketing plan or PR strategy.

How to Nail Your Next Press Release

In today’s episode we will be discussing how to write a press release based on our guide “ULTIMATE STARTUP PRESS RELEASE GUIDE [https://publicize.co/guides/example-press-releases/].” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare -- business for a better world”. With hundreds of press releases under his belt, Shel joins us to share his tips and advice so you can nail your next press release. From today’s discussion, you will learn why keywords are important for press releases, how to use the 5Ws (Who, What, Where, When, Why), and examples and advice on how to use the "Story-behind-the-story" style press releases.

A Brief Guide To Writing a White Paper

In today’s episode we will be looking at writing a white paper based on our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER [https://publicize.co/guides/the-ultimate-guide-to-writing-a-white-paper/].” To explore this topic, we are joined by Kashif Naqshbandi [https://www.linkedin.com/in/kashifnaqshbandi/?originalSubdomain=uk],  Chief Marketing Officer at Tenth Revolution Group [https://www.tenthrevolution.com/], a global leader in cloud talent solutions. From today’s discussion, you will learn what is a white paper, how a business with no experience can get started with white papers, and when and why they should consider creating a white paper.

A Brief Guide To Digital Advertising

In today’s episode we will be looking at Digital Ads based on our guide “THE ULTIMATE GUIDE TO DIGITAL ADVERTISING IN 2021 [https://publicize.co/guides/ultimate-guide-to-digital-advertising]” To explore this topic, we are joined by Alex Hollander,  CEO of digital ads agency Tribu [https://www.somostribu.co/]. In this episode you will learn what digital advertising is, what it entails and and how you can use it for your business. You will also learn what Search Engine Marketing is, and how it works, what Display Advertising is, and how Social Media Advertising fits into an overall advertising campaign