The Marketing Essentials Podcast

Marketing Essentials Podcast - 106 - Can Your Business Afford to Skip Branding?

Have you been to a gourmet donut shop lately?  If so, it's likely you dished out more for your tasty treat than you would at your local gas station for a sticky bun in a plastic bag.  While there is something to be said about the quality of a product or service, attracting customers who will pay more starts with making sure they perceive your business correctly, and that can only be done through investing your brand.

Marketing Essentials Podcast - 105 - Turning Your Website Into an Effective Marketing Tool

No matter what type of business you run, your website will always have a place in your sales process. Whether it’s a way for referrals to contact you or having someone sign up for your newsletter, without an updated professional website, you’re missing out on truly scaling as a business. On today’s episode we provide simple and practical examples on how you can turn your website into a lead generation tool, with content, analytics, and proper call-to-actions.

Marketing Essentials Podcast - 104 - Create a Strategy for Video Marketing

There is no denying that video can be a powerful tool. But like every tool, if you're not using it correctly, you're not going to get the desired results. On this podcast we speak with John Antonacci, CMO of Gannon & Scott, a precious metal refining company located in Rhode Island. John shares his vast experience using video as an integral part of his marketing strategies and how it has helped him speak to specific audiences at every stage of the buyer's journey. John follows the "Hero, Hub, Hygiene" philosophy when creating video. Listen and learn how you can implement this philosophy, plus pick up several bonus tips on simple video tools you can use instantly. “My favorite video marketing campaign involved dressing a dude up in a textbook costume.”

Marketing Essentials Podcast - 103 - Which Social Media Channel Is Right for My Business?

From Snap to Insta, there are a lot of social media options out there. On this episode we discuss which ones you will really need to move the needle for your business.  From the basic functionality of each channel, to the audiences on each platform, and things to consider when selecting your social media marketing channels. (Bonus: creative ways to use Instagram marketing for almost any business).  Social media is the vehicle that will bring you to your clients. And just like cars, there are many things to consider before committing.   Shop smart and choose wisely.

Marketing Essentials Podcast - 102 - Include Storytelling as Part of Your Marketing

Every business has a story to tell, but it is not an easy task to complete.  Consumers want a brand they can connect to, a brand that they know, like, and trust. And there is no better way to do this than through the power of story.    On this podcast content marketer and master storyteller, Nikki Groom, shares with us practical tips on how you can create your story.