The Marketing Gateway

Do Promotional Sponsorships Actually Work? (Episode 134 - The MArketing gateway Podcast)

14 min · 17. juni 2026
episode Do Promotional Sponsorships Actually Work? (Episode 134 - The MArketing gateway Podcast) cover

Description

Maybe one day you'll see our logo on a field? This month we don't have a specific plug, we just ask that you look into your local animal rescues and donate what you can, whether it be time, money, or resources. Your local animals thank you! SOURCES https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html [https://ussoccerhistory.org/ASHA/ASHA/saintlouis.html] https://stlsoccernews.com/history/ [https://stlsoccernews.com/history/] https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352 [https://www.semissourian.com/sports/scottrade-buys-naming-rights-to-st-louis-arena-1167352] https://en.wikipedia.org/wiki/Savvis [https://en.wikipedia.org/wiki/Savvis] https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments [https://www.irs.gov/charities-non-profits/advertising-or-qualified-sponsorship-payments] https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials [https://www.ftc.gov/news-events/news/press-releases/2009/10/ftc-publishes-final-guides-governing-endorsements-testimonials] https://www.ftc.gov/business-guidance/advertising-marketing [https://www.ftc.gov/business-guidance/advertising-marketing] https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf [https://foresightstrategy.com/wp-content/uploads/2025/04/FS-WhitePaper-SponsorshipMarketing.pdf] https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands [https://www.sponsorpulse.com/insights/the-definitive-guide-to-measuring-sponsorship-success-for-brands] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2025, The Research & Planning Group, Inc.

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147 episodes

episode Should Disney Shut Down Disney+? (Episode 147 - The Marketing Gateway Podcast) artwork

Should Disney Shut Down Disney+? (Episode 147 - The Marketing Gateway Podcast)

Disney jumped on the streaming service bandwagon, but is worth it to keep it going? This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.msn.com/en-us/money/companies/disneys-move-to-merge-hulu-into-disney-could-save-company-billions-of-dollars/ar-AA1KaDKP [https://www.msn.com/en-us/money/companies/disneys-move-to-merge-hulu-into-disney-could-save-company-billions-of-dollars/ar-AA1KaDKP]   https://www.forbes.com/sites/greatspeculations/2025/11/18/disneys-200-billion-plot-twist-streaming-the-real-magic/ [https://www.forbes.com/sites/greatspeculations/2025/11/18/disneys-200-billion-plot-twist-streaming-the-real-magic/]   https://finance.yahoo.com/media-advertising/articles/ditching-streaming-could-boost-disney-121346478.html [https://finance.yahoo.com/media-advertising/articles/ditching-streaming-could-boost-disney-121346478.html]   https://www.forbes.com/sites/dbloom/2026/07/13/should-disney-get-out-of-streaming-or-double-down-on-distribution/ [https://www.forbes.com/sites/dbloom/2026/07/13/should-disney-get-out-of-streaming-or-double-down-on-distribution/]   https://www.cleveland.com/news/2026/07/major-streaming-service-considers-free-ad-supported-plan.html [https://www.cleveland.com/news/2026/07/major-streaming-service-considers-free-ad-supported-plan.html]   https://collider.com/disney-plus-free-streaming-tier-update/ [https://collider.com/disney-plus-free-streaming-tier-update/]   https://www.digitaltrends.com/home-theater/most-popular-streaming-services-by-subscribers/ [https://www.digitaltrends.com/home-theater/most-popular-streaming-services-by-subscribers/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

Yesterday13 min
episode Lessons I Learned From My Lemonade Stand (Episode 146 - The Marketing Gateway Podcast) artwork

Lessons I Learned From My Lemonade Stand (Episode 146 - The Marketing Gateway Podcast)

Get your lemonade here! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

9. juli 202613 min
episode No (Noticable) Substitutions, Please! (Episode 145 - The Marketing Gateway Podcast) artwork

No (Noticable) Substitutions, Please! (Episode 145 - The Marketing Gateway Podcast)

Susbtitutions for my products are not equal to the substitutions on my burger! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://tableandspoon.com/what-company-makes-the-girl-scout-cookies/ [https://tableandspoon.com/what-company-makes-the-girl-scout-cookies/]   https://www.thedailymeal.com/eat/girl-scout-cookie-taste-comparison-abc-little-brownie-bakers/ [https://www.thedailymeal.com/eat/girl-scout-cookie-taste-comparison-abc-little-brownie-bakers/]   https://www.newsobserver.com/living/food-drink/article272510488.html [https://www.newsobserver.com/living/food-drink/article272510488.html]   https://www.cheapism.com/10-iconic-food-brands-changed-their-recipe-and-people-lost-their-minds/ [https://www.cheapism.com/10-iconic-food-brands-changed-their-recipe-and-people-lost-their-minds/] Picture sources: https://news.xbox.com/en-us/2026/07/08/assassins-creed-black-flag-resynced-returns/ [https://news.xbox.com/en-us/2026/07/08/assassins-creed-black-flag-resynced-returns/] https://movies.disney.com/moana-2026 [https://movies.disney.com/moana-2026] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

8. juli 202614 min
episode Why Marketers Need Good Guardrails (Episode 144 - The Marketing Gateway Podcast) artwork

Why Marketers Need Good Guardrails (Episode 144 - The Marketing Gateway Podcast)

Just like you need guardrails on the road, you need them for marketing too! This month, our plug is Heat Up St. Louis! If you would like to donate, please visit their site at https://heatupstlouis.org/ [https://heatupstlouis.org/] SOURCES   https://www.bbc.com/news/articles/c33y1ynvjzjo [https://www.bbc.com/news/articles/c33y1ynvjzjo]   https://www.theguardian.com/world/2026/jul/07/i-felt-my-spine-and-body-split-the-woman-who-was-hit-by-a-child-on-a-lime-bike-and-denied-compensation [https://www.theguardian.com/world/2026/jul/07/i-felt-my-spine-and-body-split-the-woman-who-was-hit-by-a-child-on-a-lime-bike-and-denied-compensation]   https://www.thestreet.com/automotive/automotive-cannibalism-failed-deals-a-youtubers-grilling-and-the-perfect-car-fiskers-fall-from-grace-explained [https://www.thestreet.com/automotive/automotive-cannibalism-failed-deals-a-youtubers-grilling-and-the-perfect-car-fiskers-fall-from-grace-explained]   https://www.usatoday.com/story/news/health/2025/11/15/baby-formula-botulism-lawsuits-byheart-recall/87292818007/ [https://www.usatoday.com/story/news/health/2025/11/15/baby-formula-botulism-lawsuits-byheart-recall/87292818007/]   https://www.thestreet.com/technology/waymo-exec-admits-harsh-truth-about-companys-safety-record [https://www.thestreet.com/technology/waymo-exec-admits-harsh-truth-about-companys-safety-record]   https://www.yahoo.com/news/us/articles/waymo-stops-ride-delivers-disorderly-190140307.html [https://www.yahoo.com/news/us/articles/waymo-stops-ride-delivers-disorderly-190140307.html] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

7. juli 202613 min
episode When Corporate Goodwill Is Not Good Enough (Episode 143 - The Marketing Gateway Podcast) artwork

When Corporate Goodwill Is Not Good Enough (Episode 143 - The Marketing Gateway Podcast)

Goodwill is tuly a good thing for business! SOURCES   https://labortribune.com/plumbers-warn-public-of-abuses-false-promises-by-tiger-plumbing/ [https://labortribune.com/plumbers-warn-public-of-abuses-false-promises-by-tiger-plumbing/]   https://www.bbb.org/us/il/collinsville/profile/heating-and-air-conditioning/tiger-plumbing-heating-air-conditioning-electrical-serv-0734-310006735/complaints?page=2 [https://www.bbb.org/us/il/collinsville/profile/heating-and-air-conditioning/tiger-plumbing-heating-air-conditioning-electrical-serv-0734-310006735/complaints?page=2]   https://en.wikipedia.org/wiki/List_of_corporate_collapses_and_scandals [https://en.wikipedia.org/wiki/List_of_corporate_collapses_and_scandals] ---------------------------------------- The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/ [https://www.researchplan.com/]) and featuring guests from the St. Louis area and beyond. Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more! The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen. And the next best way is to share! For more episodes: https://www.themarketinggateway.com [https://www.themarketinggateway.com] Copyright 2026, The Research & Planning Group, Inc.

2. juli 202615 min