The Media Frenzy Podcast

Podcast by TheMediaFrenzyPodcast

English

Business

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20 hours of audiobooks / month
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About The Media Frenzy Podcast

The Media Frenzy Podcast is your backstage pass to the boldest brand moments making waves—and making headlines. Hosted by Sarah Tourville and Dave McMullen, each episode unpacks the most viral, brilliant, and buzzworthy marketing moves through the lens of the Frenzy Framework: compelling emotional ideas, cultural context, contagious content, and fluid channels. While the spotlight often shines on big consumer campaigns, this podcast is made with B2B brand leaders in mind—showing how they can learn from their B2C counterparts to push boundaries, take creative risks, and build unforgettable brands. And sometimes, it’s the B2B world leading the charge in strategy, storytelling, and innovation. If you’re a marketer, brand builder, or creative strategist hungry for sharp insights and real-world inspiration, this is your go-to listen.

All episodes

7 episodes

Brevity Gets Smarter

Sarah and Dave explore how the Smart Brevity framework has evolved in the age of AI, and why getting ChatGPT to summarize something still isn't enough to move an organization forward. The real shift is from concise communication to action-oriented, decisive messaging that drives outcomes.

29 May 2026 - 13 min

Storyteller Job Description

Beyond a marketing tactic, storytelling is a growth strategy. Sarah and Dave explore why narrative leadership roles are on the rise, how integrated storytelling shortens sales cycles, and why brands that fail to define their narrative risk becoming commodities in an increasingly crowded market. Visit our website to lean more: frenzy.agency

20 May 2026 - 11 min

AI Engine Optimization (AEO)

Search is evolving from keywords to questions. Sarah and Dave explain what AI-driven search and Answer Engine Optimization really mean. Hear why SEO is still alive, and how brands can create authoritative, question-led content that shows up where buyers are searching for solutions to their everyday needs.

13 May 2026 - 16 min

Building Teams to Thrive in an AI-Driven World Previous Next

AI is changing roles, expectations, and workplace culture faster than many teams are ready for. In this episode, Sarah and Dave discuss how leaders can future-proof their organizations without chasing hype or fear.

6 May 2026 - 18 min

B2B Buyer Journey

The B2B buyer's journey isn't slow anymore, but marketing hasn't fully caught up. Sarah and Dave explore why decision-making is accelerating, how buyers consume content differently, and what it means to shift from traditional content funnels to moment-driven, enablement-focused marketing.

28 Apr 2026 - 15 min

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