The MedTech Experience

#43 - Steve Fortino: Revolutionizing Sales Through Automation

2 h 46 min · 22. nov. 2025
episode #43 - Steve Fortino: Revolutionizing Sales Through Automation cover

Description

www.lifeblood.com Hosted by Giovanni Lauricella, in this episode we interview Steve Fortino, Business Development Manager for Zapyrus. Steve shares his story transitioning from academia to MedTech sales. Giovanni and Steve explore corporate strategic onboarding, transitioning from academia to industry, regional MedTech Hubs, automation in sales, triathlons, and more. This episode is sponsored by Zapyrus, a business development and business intelligence software company based out of Toronto, Canada. To learn more about Zapyrus and the services they offer visit welcome.zapyrus.com

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episode #42 - John Brumfield: Redefining Care Through Bold Launch artwork

#42 - John Brumfield: Redefining Care Through Bold Launch

www.lifeblood.com    Hosted by Giovanni Lauricella, in this episode we interview John Brumfield, CEO of Berlin Heals. John shares his story of leading multiple medical device companies. Giovanni and John discuss launching a medical device, going to market, acquisition integration, startup vs corporate business lessons, new CEO advice, woodworking, and more.   To learn more about Berlin Heals and their implantable device for heart failure therapy, visit www.berlinheals.com    This episode is sponsored by Goodwin, a lifecycle legal firm with a specialized MedTech practice. To learn more about Goodwin's MedTech practice, visit www.goodwinlaw.com/en/people/g/gomez-martin or by emailing Martin Gomez directly at mgomez@goodwinlaw.com [mgomez@goodwinlaw.com]

15. nov. 20253 h 14 min