The Messy Middle of Marketing

Podcast by Mumbrella Bespoke

English

Business

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About The Messy Middle of Marketing

A customer hears about a product or service and then purchases it. That’s the simple bit, right? But increasingly, it’s the tricky middle that causes marketers problems. The traditional path to purchase has become increasingly complex – not only are there a lot more channels, but all of them require a different approach. And each adds another branch, or offshoot, to your customer journey. This series will give you practical tips to navigate the messy middle and emerge in one piece.

All episodes

1 episodes

How to create B2B content that will impress audiences and increase sales

In this special episode of The Messy Middle of Marketing podcast series, we discuss B2B content – and, more specifically, how you can use it to actually increase your sales. Over the course 40 minutes, Hexagon PPM's Andrew Storrier and Cooperate's Tom Spencer discuss: why your B2B content should be different your B2C content, why it’s important to consider the buyer journey in your planning and understanding how to actually measure success.

19 Sep 2019 - 39 min

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