The NonProfit Nook

Your Mission Deserves a Stronger Brand with Amy Jackson

39 min · 2. juni 2026
episode Your Mission Deserves a Stronger Brand with Amy Jackson cover

Description

In this episode, Wendy Kidd and Amy Jackson explore the importance of brand strategy for nonprofits and purpose-driven organizations. They discuss how a clear, authentic, and actionable brand foundation can simplify decision-making, improve consistency, and enhance community engagement. resources Amy's website: https://www.brandisnota4letterword.com/ [https://www.brandisnota4letterword.com/] Connect on LinkedIn: https://www.linkedin.com/in/amyjdesigns/ [https://www.linkedin.com/in/amyjdesigns/] Follow Amy on Insta: @brandisnota4letterword [@brandisnota4letterword] Amy's podcast: https://www.brandisnota4letterword.com/podcast [https://www.brandisnota4letterword.com/podcast] https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] keywords brand strategy, nonprofit branding, brand audit, brand guide, community building, brand consistency, purpose-driven branding Chapters 00:00 The Importance of Consistent Branding for Nonprofits 09:36 Building a Strong Brand Foundation for Nonprofits 12:30 The Importance of Brand Hierarchy 15:21 The Brand Audit Process 19:19 Understanding Competitive Research and Audience Journey 24:25 Creating a Living Brand Guide 30:14 When to Consider a Brand Refresh 33:20 Budget-Friendly Branding Solutions Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

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37 episodes

episode Perception Matters: Insights with Kendria Taylor artwork

Perception Matters: Insights with Kendria Taylor

In this episode of The NonProfit Nook, host Wendy Kidd welcomes back Kendria Taylor, a learning and development expert with over 20 years of experience. Kendria shares her insights on the importance of perception for nonprofit leaders, particularly focusing on the perceptions of Executive Directors by the public, board members, and staff. The discussion covers strategies for aligning personal behavior with organizational mission, improving communication, and developing empathy. Kendria also offers practical advice for Executive Directors and boards facing conflicts, emphasizing the need for honest self-assessment and structured communication. Listeners are encouraged to consider how they are perceived and to address any issues with a proactive and empathetic approach. Wendy also notes that the podcast will take a brief hiatus over the holidays, returning on January 6th. https://www.tg8solutions.com [https://www.tg8solutions.com/] https://www.instagram.com/thekendriataylor/ [https://www.instagram.com/thekendriataylor/] https://www.instagram.com/tg8solutionsinsight/ [https://www.instagram.com/tg8solutionsinsight/] https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] 00:00 Introduction to the Rumor Mill 00:30 Welcome to The NonProfit Nook 01:18 Meet Kendria Taylor: Learning and Development Powerhouse 02:23 Discussing Feedback and Generational Workforce 03:38 Diving into Perception in Nonprofits 08:54 Empathy and Leadership in Nonprofits 12:19 Balancing Frontline and Office Work 15:29 Effective Board Management 19:11 Addressing Perception Issues 20:14 Naming and Taming Emotions 21:16 Empathy in the Workplace 22:23 Addressing Board and ED Conflicts 25:21 Communication and Generational Differences 27:51 Assessing Board Impact and Engagement 30:11 Perception and Public Image 35:05 Final Thoughts and Listener Engagement 35:36 Holiday Announcement and Sign-Off Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

30. juni 202640 min
episode Decoding Nonprofit Finances: Hiring a Bookkeeper, Collaborating and Key Metrics with Kelsey Gleason artwork

Decoding Nonprofit Finances: Hiring a Bookkeeper, Collaborating and Key Metrics with Kelsey Gleason

Navigating Bookkeeping for Nonprofits: Tips, Tools, and Best Practices In this episode of The NonProfit Nook, host Wendy Kidd is joined by Kelsey Gleason, co-owner of Educated Bookkeeping, to explore the distinct challenges and strategies of bookkeeping for nonprofits versus for-profit businesses. They discuss the importance of understanding financial reports, customizing chart of accounts, and the significance of training and quality control for volunteer bookkeepers. They also cover practical tips on selecting a professional bookkeeper, using QuickBooks features like classes and projects, and highlight a crucial financial metric every nonprofit board should monitor. The episode aims to provide real tools and strategies to help nonprofit leaders and boards manage their finances more effectively. Links: https://www.educatedbookkeeping.com [https://www.educatedbookkeeping.com/] https://www.instagram.com/educatedbookkeeping/ [https://www.instagram.com/educatedbookkeeping/] https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] https://www.instagram.com/thenonprofitnook/ [https://www.instagram.com/thenonprofitnook/] 00:00 Introduction to Nonprofit Bookkeeping 01:28 Meet Kelsey Gleason: From Teacher to Bookkeeper 02:05 Challenges of Nonprofit Bookkeeping 05:03 Advice for Small Nonprofits Without a Bookkeeper 05:49 Training and Software Recommendations 10:27 Hiring a Professional Bookkeeper 18:59 Understanding Financial Reports 22:08 QuickBooks Tips and Tricks 26:33 Final Thoughts and Key Takeaways 30:37 Conclusion and Farewell Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

23. juni 202635 min
episode REPLAY: Creating a Feedback-Friendly Environment: Tools for Team Success and Retention artwork

REPLAY: Creating a Feedback-Friendly Environment: Tools for Team Success and Retention

In this episode of 'The NonProfit Nook,' host Wendy Kidd and guest Kendria Taylor, a learning and development expert, delve into the importance of creating a culture of feedback within nonprofit organizations. They discuss the definition and the significance of providing various types of feedback: reinforcing, redirecting, impact, and reflective. Kendria shares practical models such as the 'GOOD' model for effective feedback and provides strategies for personalizing feedback based on communication styles. The episode emphasizes that consistent, thoughtful feedback can build trust, enhance morale, and boost organizational performance. Kendria also offers listeners free tools to improve their feedback approaches, making this episode an invaluable resource for nonprofit leaders aiming to strengthen their teams and retain top talent. Links: https://www.tg8solutions.com [https://www.tg8solutions.com/] https://www.instagram.com/thekendriataylor/ [https://www.instagram.com/thekendriataylor/] https://www.instagram.com/tg8solutionsinsight/ [https://www.instagram.com/tg8solutionsinsight/] https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] 00:00 Introduction to Active Listening 00:23 Welcome to The NonProfit Nook 01:09 Meet Kendria Taylor 02:45 The Importance of Feedback 09:21 Types of Feedback 13:40 Developing Your Team with Feedback 19:14 The Importance of Ongoing Feedback 19:49 Creating a Culture of Feedback 20:25 Introducing the Good Model 21:54 Breaking Down the Good Model 24:21 Giving Feedback to Leaders 27:34 Understanding Communication Styles 30:31 Reflective and Empathetic Listening 33:16 Free Resources and Conclusion Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

16. juni 202639 min
episode REPLAY: Spotlight: Communities Foundation of Texas & North Texas Giving Day artwork

REPLAY: Spotlight: Communities Foundation of Texas & North Texas Giving Day

Maximizing Impact: Inside the Communities Foundation of Texas and North Texas Giving Day In this episode of The NonProfit Nook, host Wendy Kidd converses with Heather Lothes, Donor Relations Officer at the Communities Foundation of Texas (CFT). The discussion focuses on the role and impact of CFT in North Texas, emphasizing its efforts to support local nonprofits and philanthropic activities. They delve into the details of North Texas Giving Day, a significant regional initiative designed to boost donations and awareness for local nonprofits. Heather shares insights on how nonprofits can maximize their success on this day and the ongoing support CFT provides throughout the year. Listeners are encouraged to participate and spread the word to enhance community support and philanthropy. Links: CFT Website: https://www.cftexas.org/ [https://www.cftexas.org/] North Texas Giving Day website: https://www.northtexasgivingday.org/ [https://www.northtexasgivingday.org/] Social Handles - CFT: communitiesfoundationoftexas, NTGD: northtexasgivingday https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] 00:00 Introduction to Community Foundations 00:58 Welcome to The NonProfit Nook 01:42 Meet Heather Lothes 02:43 Understanding Communities Foundation of Texas 05:18 North Texas Giving Day: Origins and Impact 08:03 Maximizing North Texas Giving Day 11:44 Upcoming Events and How to Get Involved 14:05 The Broader Impact of North Texas Giving Day 15:22 Riding the Wave of North Texas Giving Day 16:34 Maximizing Success on Giving Day 17:41 Leveraging Your Network and Resources 19:38 The Power of Follow-Up 22:29 Beyond North Texas Giving Day: CFT's Year-Round Impact 22:40 CFT's Multifaceted Support for Nonprofits 25:28 CFT's Role in Community Crises 25:56 Conclusion and Final Thoughts Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

9. juni 202630 min
episode Your Mission Deserves a Stronger Brand with Amy Jackson artwork

Your Mission Deserves a Stronger Brand with Amy Jackson

In this episode, Wendy Kidd and Amy Jackson explore the importance of brand strategy for nonprofits and purpose-driven organizations. They discuss how a clear, authentic, and actionable brand foundation can simplify decision-making, improve consistency, and enhance community engagement. resources Amy's website: https://www.brandisnota4letterword.com/ [https://www.brandisnota4letterword.com/] Connect on LinkedIn: https://www.linkedin.com/in/amyjdesigns/ [https://www.linkedin.com/in/amyjdesigns/] Follow Amy on Insta: @brandisnota4letterword [@brandisnota4letterword] Amy's podcast: https://www.brandisnota4letterword.com/podcast [https://www.brandisnota4letterword.com/podcast] https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook [https://www.bosslevelengaged.com/services-for-nonprofits-nonprofitnook] https://thenonprofitnook.com/ [https://thenonprofitnook.com/] https://www.youtube.com/@BossLevelEngaged [https://www.youtube.com/@BossLevelEngaged] keywords brand strategy, nonprofit branding, brand audit, brand guide, community building, brand consistency, purpose-driven branding Chapters 00:00 The Importance of Consistent Branding for Nonprofits 09:36 Building a Strong Brand Foundation for Nonprofits 12:30 The Importance of Brand Hierarchy 15:21 The Brand Audit Process 19:19 Understanding Competitive Research and Audience Journey 24:25 Creating a Living Brand Guide 30:14 When to Consider a Brand Refresh 33:20 Budget-Friendly Branding Solutions Mentioned in this episode: Enji [https://thenonprofitnook.com/enji]

2. juni 202639 min