The Partner Marketing Podcast

#26 Bankruptcy, Buzz, Belief: Dunkin’s Brand Revival | with Youssef Besali

When Dunkin’ Benelux went bankrupt, it could have been the end of the story. Instead, it became one of the most remarkable brand revivals in recent years. In this episode of The Partner Marketing Podcast, Matthias talks to Youssef Besali, Chief Marketing Officer of Dunkin’ Benelux, about how his team turned a collapsed company into a thriving, customer-loved brand. Discover how Youssef and his team: Rebuilt trust and loyalty after the brand collapse Repositioned Dunkin’ around everyday beverage moments Created social content that reached millions organically Tune in for a story of resilience, creativity, and deep customer understanding - and the sweet taste of a strong brand comeback. This Podcast is produced by TLDR Studios [https://tldrstudios.com/].

#25 How Agencies Win the Transformation Game | with Monica Diaz, Google

What separates agencies that thrive from those that fade away? The world of media agencies is transforming faster than ever. Data, automation, and AI are rewriting the rules – and only those who evolve will win the transformation game. In this episode, Matthias sits down with Monica Diaz, Head of Media & Tech Agencies at Google, to explore how agencies are reinventing themselves - becoming data architects, strategic consultants, and true partners to their clients. Monica shares insights from Google’s work with leading agencies and offers a candid look at how technology, creativity, and human expertise must now go hand in hand. Tune in to understand the future of media - and the mindset it takes to lead it. This Podcast is produced by TLDR Studios [https://tldrstudios.com/].

#24 Honest Solar. So funktioniert ehrliche Markenführung in der Solarbranche | mit Stefan Weilandt

Dear listener: This episode is available in German only – but don’t worry, you’ll find a detailed English summary on our blog: https://www.tradedoubler.com/blog [https://www.tradedoubler.com/blog] Wie baut man in einer hochtechnologischen Branche Vertrauen auf – und bleibt dabei authentisch? In dieser Folge spricht Matthias mit Stefan Weilandt, Head of Marketing & Communications bei Qcells, über ehrliche Markenführung in einer der spannendsten Zukunftsbranchen: der Solarenergie. Stefan verrät, wie Honesty Marketing Vertrauen schafft, Marken stärkt und komplexe Solartechnologie verständlich und nahbar macht. Du erfährst: * Warum Glaubwürdigkeit stärker wirkt als jede Werbebotschaft * Wie Qcells als B2B-Marke Endkunden erfolgreich anspricht * Wohin sich die Solarenergie in den nächsten Jahren entwickelt Ein ehrliches Gespräch über Transparenz, Vertrauen und Markenführung mit Haltung - mitten in einer Branche, die die Welt verändert. This Podcast is produced by TLDR Studios [https://tldrstudios.com/].

#23 Building a Market Leader: The ShopBack Story | with Angus Muffet

How do you grow a business from a three-person Airbnb team to millions of shoppers and billions in transactions? In this episode, Matthias welcomes Angus “Gus” Muffet, General Manager of ShopBack Australia & New Zealand, who has been at the heart of ShopBack’s incredible rise over the past years. From his early days in hospitality to leading roles at Groupon and now shaping affiliate innovation, Gus shares the pivotal moments and growth strategies that turned ShopBack into a market leader. Discover how Gus and his team: * Cracked the “chicken-and-egg” challenge of building a two-sided marketplace * Pioneered mobile-first cashback in Australia * Diversified into gift cards, in-store payments, gaming, and AI-powered experiences If you want bold growth lessons and insider strategies from one of the region’s fastest-growing platforms, this is an episode you can’t miss. This Podcast is produced by TLDR Studios [https://tldrstudios.com/].

#22 Breaking Boundaries in Fintech & Partner Marketing | with Alex Short

Discover how Alex Short is transforming affiliate marketing into fintech innovation. In this episode of The Partner Marketing Podcast, Matthias sits down with the founder and CEO of PerformID to explore how Alex is bridging digital marketing and financial services. From teaching in Korea to building a fintech powerhouse, Alex turned a bold idea into reality—staking his life savings to launch PerformID, a platform that delivers real-time, card-linked rewards and closes the gap between digital attribution and financial services. Today, PerformID powers programs for major banks, American Express, and Visa, with flexible, SKU-level attribution that benefits merchants and banks alike. Tune in to hear Alex’s inspiring founder story, his vision for affiliate-led loyalty, and why PerformID is poised for global expansion. This Podcast is produced by TLDR Studios [https://tldrstudios.com/].