The Playbook With David Meltzer

Creating Demand in Any Market

14 min · 14. juni 2026
episode Creating Demand in Any Market cover

Description

In today’s episode, I sit down with entrepreneur and collectibles pioneer Josh Luber, the co-founder of StockX, former Fanatics Collectibles executive, and founder of Ghostwrite. We discuss how he built multiple billion-dollar businesses by understanding the relationship between supply, demand, culture, and commerce. Josh shares why expertise and passion matter when building a company, how authentic scarcity differs from artificial scarcity, and what entrepreneurs can learn from markets ranging from sneakers and trading cards to luxury goods. We also explore the role of cultural relevance in creating demand, the lessons behind successful collectible brands, and how Ghostwrite applies proven marketplace principles to a new category.

Comments

0

Be the first to comment

Sign up now and become a member of the The Playbook With David Meltzer community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

300 episodes