75. Why '100% Utilisation' Is Actually a Red Flag

75. Why '100% Utilisation' Is Actually a Red Flag

In Episode 75, Gerda unpacks one of the most commonly used (and most commonly misunderstood) terms in private practice, being utilisation rates. If you’ve ever heard this concept mentioned and thought, "hang on… are we actually all talking about the same thing?”, then this episode is for you. Across allied health, the definition of utilisation rates can vary depending on your discipline, business model, and even how your team uses the term internally (and yes… this is often where confusion starts). In this episode, Gerda breaks down why those differences exist, how they shape expectations around productivity and performance, and why getting clear on what “utilisation” actually means is so important. In this episode, you will learn: * Why utilisation rates are defined differently across allied health practices. * The difference between utilisation as a percentage-based target VS a fixed requirement. * How utilisation rates link to KPIs and shapes expectations around team productivity. * Why unclear definitions can lead to misalignment in expectations, and what clear utilisation actually looks like in a sustainable practice. Who this episode is for: * Group practice owners wanting clearer team productivity expectations. * Allied health business owners unsure what “good utilisation” looks like. * Leaders wanting a more realistic and sustainable approach to KPIs and billable expectations. If you’ve ever been unsure whether your team is underperforming, overperforming, or just working off a different definition of “utilisation,” then this episode will help clear the confusion and reset expectations. Here to help you build a practice you can’t stop smiling about 😊 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

74. The 10 Green Flags That Tell Me Your Practice Is Ready for Google Ads

In Episode 74, Gerda tackles one of the most talked about (and often misunderstood) growth tools in private practice being Google Ads. More and more practice owners are asking the same question….  “Are Google Ads actually worth it?”  This episode cuts through all of that noise and gets straight to what actually matters, with Gerda sharing her perspective on when exactly Google Ads can be an incredibly EFFECTIVE growth tool and when it can quickly become an EXPENSIVE mistake.  Gerda breaks down the 10 key signs that show when a practice is truly ready to make Google Ads effective and it starts wayyyy before ads ever go live. In this episode, you will learn: * The 10 green flags that indicate your practice is ready for Google Ads. * Common operational gaps that can negatively impact ad performance and ROI. * Why enquiry handling (and what happens after an enquiry) matters just as much as getting one. Who This Episode Is For: * Practice owners considering Google Ads as a growth strategy. * Group practice owners focused on wanting to make more confident marketing decisions and improve ROI. If you've been wondering whether Google Ads are the missing piece in your growth strategy, then this episode will help you determine whether your practice is truly ready or whether there are more important foundations to strengthen first. Here to help you build a practice you can't stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

73. You Don’t Need More Busyness - You Need a Business Break-Through

In Episode 73, Gerda speaks directly to the practice owner who knows deep down that ‘business as usual’ isn’t working anymore. Consider this…. Maybe your practice is ticking along, but it’s not really growing. Your revenue, profit, client numbers and even your personal income just feels like it's stuck. Yes, it might look ‘fine’ from the outside, but (again) it’s not growing.  Or maybe you’re on the other end of the spectrum. Here you are flat out, constantly dropping the ball, feeling like you’re the bottleneck in your business, and wondering how long you can keep operating at this pace. Either way, Gerda’s message in this episode is very clear: something needs to change,  because this IS NOT sustainable. In this episode, she unpacks what a real business breakthrough looks like (and why it’s not just ‘doing more’), explores the sneaky ways practice owners stay stuck - including fear of success - and challenges you to get honest about what’s really going on in your practice right now. In this Episode, you will learn: * The difference between true ‘business as usual’ and being stuck masquerading as stable. * The warning signs that you’re operating in a way that isn’t sustainable (cue the overwhelm, guilt, constant bottlenecks, and being always behind). * Why many practice owners don’t need more strategies, but instead need the space to step off the hamster wheel and think clearly. * How fear of success can quietly keep you playing small (especially for female practice owners). * How to start creating your next breakthrough by shifting your thinking, your decisions, and the way you lead. Who This Episode Is For: * Practice owners who feel stuck, overwhelmed, or like they’ve outgrown their current way of running the business. * Owners who want to grow, but in a way that protects their time, energy, family, and long-term sustainability. If you’ve been telling yourself that the solution to your current business challenges is to just push harder, then this episode is your reminder that the breakthrough you need might come from doing the opposite: stepping out, zooming out, and leading differently. Here to help you build a practice you can’t stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

72. Where to Find NEW Clients...?

In Episode 72, Gerda answers a question that’s on the mind of so many practice owners right now, especially with the cost-of-living pressures affecting client demand and this question is: Where do I Find NEW Clients…? (Yes, NEW in capital letters.) This episode was sparked by a brilliant question from a group practice owner inside Gerda’s Facebook community who asked...  “How do companies currently advertise their services, and where do families actually find you?” Needless to say, if you’ve got open spots in your diary right now or you’re trying to prevent the next quiet patch, then this episode is for you. In this Episode, you will learn: * A simple way to understand marketing and how it all fits together. * What the “FIND” stage of the Allied Health Client Attraction Process involves. * Why guessing where clients come from can hurt your marketing. * Easy ways to track where new clients are actually coming from. Who This Episode Is For: * Practice owners with available diary spots who need more enquiries. * Group practice owners investing in marketing who want clearer ROI. * Owners who want a more consistent, repeatable way to attract clients, without the “post and pray” approach. If you want to find new clients in a way that’s strategic, measurable, and aligned with your niche, then this episode will help you build the system and start making marketing decisions with confidence. And, when you do this, you build a practice you can't stop smiling about 😍 The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.

71. The Difference between 'Contributions to OPEX' and 'Profit' and Why This Matters

In Episode 71, Gerda breaks down two financial concepts that practice owners often confuse, and how that misunderstanding can quietly sabotage your pricing, team pay decisions, and long-term sustainability. She unpacks the difference between “Contributions to OPEX” and “Profit” and why knowing the distinction can transform the way you run your business, especially in the current economic climate. In this Episode, you will learn: * The difference between “Contributions to OPEX” and “Profit” * Common misconceptions around what actually happens to practice Revenue. * A simple framework for understanding the flow of money within your practice. Who This Episode Is For: * Group practice owners who feel like there’s never enough money left, even when revenue looks “good.” * Anyone who wants to run an ethical and sustainable business, without just hoping that the bank balance will work out come next payday. This is one of those foundational episodes that will make you think differently about every dollar coming into your practice, and help you build a business you can’t stop smiling about. The 2-Day In-Person 2026 Private Practice Business Intensive For all the details or to get your ticket CLICK HERE. [https://privatepractice.kartra.com/page/intensive2026] Want Gerda's Help with your Business? Gerda helps allied health group practice owners go from overwhelmed, overworked, and underpaid to fully empowered and financially thriving. If this is you, then make today the day you reach out. Complete this super short Triage Form here bit.ly/triageformpps [https://bit.ly/triageformpps] and Gerda will personally reach out to you.  Here to help you build a practice you can't stop smiling about :) Connect with Private Practice Success & Gerda here: * Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE [https://form.typeform.com/to/E22zBap8]. Gerda will personally go through your answers and will respond asap.  * Follow the Private Practice Success Facebook Page [https://www.facebook.com/PrivatePracticeSuccess/] * Follow Gerda on Instagram [https://www.instagram.com/gerda_muller/] * Connect with Gerda on LinkedIN [https://www.linkedin.com/in/gerdamuller/] * Join the Private Practice Success Facebook Group [https://www.facebook.com/groups/PrivatePracticeSuccess] - exclusive to practice owners. * Email Gerda directly at gerdam@private-practice-success.com * Order your hard copy of Gerda's book, The 7-Figure Practice HERE [https://bit.ly/GerdaPPSBook]. * Ready to work with Gerda? Send in your details HERE [https://form.typeform.com/to/E22zBap8] and she will be in touch.