The Property Auctions Podcast
Welcome back to the Property Auctions Podcast [https://www.distressedassets.co.uk/property-auctions-podcast]. I am Dominic Farrell [https://www.distressedassets.co.uk/dominic-farrell], the author of the UK’s No1 bestselling book about property auctions [https://www.amazon.co.uk/Property-Auctions-Repossessions-Bankruptcies-Properties/dp/173935494X], which is available on Amazon and other good book providers. This week I want to talk about something that catches out a lot of auction buyers, especially beginners, how to spot a fake bargain at auction. One of the biggest mistakes people make is confusing a low guide price with a bargain. They are not the same thing. A property can look cheap online, photograph well, be in decent condition, and still be completely overvalued. Equally, a property that does not look spectacular at first glance can be a genuine bargain if the numbers, seller motivation and timing are aligned. So in this episode I want to explain the difference between a real bargain and a fake bargain, using two examples from a very busy week we had last week. 1. The Real Bargain: Secured Before Auction I was out viewing auction properties on most days with some of my mentees [https://www.distressedassets.co.uk/property-mentor]. Some had travelled from far afield, while others were local here in Liverpool [https://www.tunafishproperty.co.uk/]. We saw a lot of stock, spoke to agents, reviewed legal packs and ran the numbers. Two properties stood out. One was a fantastic bargain. The other looked like it might be a bargain, but once we did the homework, the due diligence, it clearly was not. Let’s start with the real bargain. On Monday, we secured a property before it even got to auction. While we were viewing it, an auction house was also there, presumably with a view to providing a valuation for the owner. So this property was almost certainly heading towards auction. The auction house was assessing it, and the owner was clearly considering that route. But we struck first. We were not the only interested party. Other people had seen it, and other offers were being made. But we secured it, and it is an absolutely fantastic deal for one of my mentees. I have no doubt that if that property had gone to live auction, it would have sold significantly higher. So why were we successful? It was not because we offered a ridiculous amount more than everyone else. We were in and around the same level as other interested parties. The difference was reputation. If you build a reputation for completing on properties [https://www.distressedassets.co.uk/distressed-property-deals-track-record], if you have longevity in the market, and if agents know that when you make an offer you are serious, that matters. Remember, agents make their money when properties sell. They do not make their money when someone makes a big offer and then disappears. They do not make their money when a buyer ties a property up for two or three months, only for the sale to fall through. And if that happens, the agent may lose the instruction altogether, because the owner gets frustrated and decides to send the property to auction anyway. So from an agent’s point of view, certainty has value. A buyer who can actually complete is worth more than a buyer who merely talks a good game. That is an important lesson in auction property. Speed, certainty and reputation can turn you into the preferred buyer, even when your offer is similar to someone else’s. That first property was a real bargain because the price worked, the timing worked, and the seller had a reason to move before auction. We will probably never know exactly why they chose us, and not the auction route. 2. The Fake Bargain: It Looked Good on the Surface Now compare that with the second property. This one is the fake bargain. We went to view it, and on the surface it looked very good. It was in very good condition. It was in a reasonable letting area. It looked like the kind of property that would appeal to many new and inexperienced investors. You could easily look at the photos, look at the guide price, and think, “That looks like a deal.” That is exactly where people get caught out. They make a decision with their eyes before they have done the work with the numbers. Clean kitchen. Decent bathroom. Good condition. Reasonable letting area. Low guide price. Therefore, it must be a bargain. But that is not how auction buying works. A property can be clean, tidy and lettable, and still be overpriced. It can look easy and still be a bad buy. And this one, without any shadow of a doubt, was not a bargain. Even at the guide price, it was overvalued. So how did we know? We knew because we ran the due diligence properly. 3. How We Knew: Due Diligence and AI For us, part of that process now involves using artificial intelligence, or AI [https://www.distressedassets.co.uk/post/how-to-use-ai-for-property-auctions]. We use Claude, and we have trained it to produce the information we need from auction legal packs and property data. You can then cross reference the findings using other AI, such as ChatGPT and Gemini. I should be clear. AI does not replace a solicitor. It does not replace experience. And it certainly does not mean you stop thinking. But it is a fantastic tool for organising information quickly and highlighting the areas that need attention. Our process is structured. First, it tells us what documents are included in the auction pack. Then it tells us what documents are missing. Quite often, the missing documents are the most important part. Most people only read what is in front of them. The better question is, what should be here that is not here? Is the lease missing? Is there no management pack? Are the service charge details unclear? Are there title restrictions, rights of way, planning issues or building regulation gaps? Do the special conditions add unexpected costs? These things matter, because at auction, once the hammer falls, you are committed. You do not have the same room to renegotiate as you might in a normal private treaty purchase. Our AI review also looks at title issues, area intelligence, comparable evidence and rental evidence. It produces red, amber and green signals, along with questions for the auction house and questions for the solicitor. We have also trained it to calculate a maximum bid based on the full cost picture. Purchase price, auction fees, legal costs, stamp duty if applicable, refurbishment, finance, holding costs, letting assumptions, comparable sales, rental demand and the margin required to make the risk worthwhile. The Claude model I have trained takes about nine minutes to produce the answer. After that, we get around fifteen pages of A4 with the data and analysis. It is only £20 per month for as many properties as you like. Yes, that is not a mistake, you heard it correctly, it is currently £20 per month, not £20 per property. On this particular property, the conclusion was clear. Even at the guide price, it was overvalued. That is a fake bargain. 4. Why Guide Prices Are Dangerous, and the Warning Signs Now, this is an important distinction. A fake bargain is not always a bad property. Sometimes it is. Sometimes the condition is poor, the legal pack is alarming, or there are title problems, lease issues, planning problems or hidden costs. But often, a fake bargain is simply a decent property at the wrong price. That was the case here. The property was in good condition. It was in a reasonable letting area. It would probably rent. But once we checked the comparable evidence, rental evidence, costs and likely resale value, the numbers did not work. And if the numbers do not work at the guide price, it is not a bargain. It is just marketing. That is why guide prices are so dangerous. The guide price is not your valuation. It is not your maximum bid. It is not proof of value. Its job is to generate interest, get people through the door, create momentum and make buyers feel they might be about to get a deal. It appeals to the herd. Your job is to ignore the emotion and focus on evidence. You must be a disciplined investor. Don’t ask, “Is it cheap compared with the guide?” Ask, “Does it work compared with the evidence?” So how do you spot a fake bargain? There are four warning signs. The first warning sign is that the guide price is doing all the work. If the only reason you are excited is because the guide price looks low, be careful. A real bargain still looks interesting after you have checked the comparables, rent, condition, title and costs. A fake bargain looks good before the work is done and worse afterwards. The second warning sign is when the property looks better than the numbers. A tidy property can make people feel safe. It photographs well. It looks tenant ready. It seems less risky than a property needing work. But a nice property at the wrong price is still the wrong price. The third warning sign is missing information. If important documents are missing from the legal pack, you need to know why. Missing information is not a small issue. It may be where the real risk is hiding. The fourth warning sign is when the deal only works if everything goes perfectly. If your numbers depend on achieving the top rent, doing the refurbishment cheaply, finding a tenant immediately, getting finance easily, and selling later at the top end of the market, that is not a bargain. That is a gamble. A real bargain has margin for things to go wrong. A fake bargain needs everything to go right. 5. What To Do With a Fake Bargain: The Unsold List So what do you do when you find one? This is where people often make another mistake. They either get emotionally attached and bid anyway, or they dismiss it completely and never look at it again. I think there is a third option. Put it on your unsold list. The unsold list does exactly what it says on the tin. If the property does not sell at auction, you go back afterwards and make an offer at a level that actually works. Not at the guide price. Not at the seller’s unrealistic price. At the price where it becomes a genuine bargain. This is where a fake bargain can sometimes become a real bargain. Before the auction, the seller may be confident. They may believe the guide price is right. They may think the auction room will create competition and push the price up. But if the property does not sell, the psychology changes. The market has spoken. The seller now has new information. And suddenly, they may be more open to a realistic conversation. That is why understanding the seller matters. Who are they? Why are they selling? What pressure might they be under? Are they paying off debts? Are they moving home? Are they clearing an estate? Are they buying something else? Have they already mentally spent the money? Once a property fails to sell, the seller may be far more willing to listen. And if you have already viewed it, reviewed the legal pack, checked the comparables, and calculated your maximum bid, you are ready to move quickly. That is a major advantage. Most people start thinking after the auction. Professional buyers have already done the work before the auction. So when a lot is unsold, they can call the auctioneer and say, “We have viewed the property. We have reviewed the pack. We are interested, but not at that level. Here is where we can be.” That is much more powerful than ringing up vaguely and asking, “What is the best price?” You are specific. You are credible. You are ready to perform. And again, reputation matters. Just as with the property we secured before auction, agents and auctioneers value certainty. If they know you can complete, your offer carries more weight. So the lesson from last week is not simply “buy before auction” or “buy after auction.” The lesson is to understand value properly. Sometimes the real bargain is the property you secure before it reaches auction. Sometimes it is the unsold lot that nobody wanted at the wrong price, but which becomes attractive at the right price. And sometimes the thing that looks like a bargain is not a bargain at all. It is just a property with a clever guide price. So before you bid, ask yourself a few questions. Have I read the legal pack? Do I know what documents are missing? Have I checked the title? Have I looked at sold comparable evidence? Have I checked rental evidence? Have I allowed for auction fees, legal costs and special conditions? Have I included finance and holding costs? Have I set a maximum bid based on evidence, not emotion? And most importantly, would I still think this was a bargain if the guide price was not there? That is the key question. Because if the whole deal depends on the guide price making you feel excited, you probably have not found a bargain. You have found bait. A real bargain survives due diligence. A fake bargain disappears under scrutiny. That is one of the biggest differences between amateurs and professionals at auction. Amateurs look for cheap. Professionals look for value. Amateurs get excited by the guide price. Professionals get interested when the evidence supports the price. Amateurs bid because they do not want to miss out. Professionals bid because they know exactly where the deal works, and they stop when it does not. So the next time you see an auction property that looks too good to be true, do not dismiss it immediately, but do not believe it immediately either. Do the work. Read the pack. Find what is missing. Check the comps. Check the rent. Understand the seller. Set your maximum bid. And if it is too expensive, let it go through the room. Put it on your unsold list. Then, if it fails to sell, go back with the number that turns it from a fake bargain into a real one. Because the goal is not to buy something. The goal is to buy well. And there is a very big difference. Thanks for listening, and I’ll see you in the next episode. Takeaways: * A low guide price does not necessarily indicate a bargain; thorough due diligence is essential. * A genuine bargain arises when the timing, seller motivation, and pricing align effectively. * Fake bargains can appear attractive but often fail upon close scrutiny of the numbers. * Professionals prioritize evidence and value over the emotional allure of low guide prices. * Missing documents in an auction legal pack can signal hidden risks that must be addressed before bidding. * Understanding the seller's motivations can provide crucial insights that affect negotiation after an auction. Links referenced in this episode: * distressedassets.co.uk [https://distressedassets.co.uk] * amazon.co.uk [https://amazon.co.uk] Companies mentioned in this episode: * Amazon * ChatGPT * Gemini * distressedassets.co.uk
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