The Quarter Hour, a radio industry podcast with Wade Kingsley

Community Radio: Powering the local music industry

About the Guest(s): Andrew Khedoori Andrew Khedoori is the Music Director at the Community Broadcasting Association of Australia (CBAA). With an extensive background in radio and a personal passion for Australian music, Andrew has made significant contributions to community radio's impact on the Australian music scene. He began his journey in radio during a gap year in the United States and has since become a prominent figure in the industry. Andrew has been involved with 2SER and has managed the Australian Music Radio Airplay Project (AMRAP), which helps distribute Australian music to numerous broadcasters for airplay on community radio. Episode Summary: In this episode of "The Quarter Hour," host Wade Kingsley discusses the significant impact of community radio on the Australian music industry with guest Andrew Khedoori, Music Director of the Community Broadcasting Association of Australia. The episode highlights Andrew's personal journey into radio and the recent research report titled "Building the Music Media Ecosystem," which underscores the value community radio brings to the music industry. Through engaging anecdotes and data-backed insights, listeners gain a deeper understanding of the crucial role community radio plays in nurturing new and independent Australian artists. The conversation delves into the findings of the research report, revealing how community radio adds an estimated $153.1 million value to the music industry. Notably, community radio stations air over 390,000 hours of Australian music annually, showcasing a diverse range of artists, many of whom may not receive exposure through commercial outlets. Andrew explains how community radio serves as a vital platform for artists, providing them with opportunities for airplay income, audience engagement, and career growth, thereby highlighting its importance in the broader music ecosystem. Key Takeaways: * Community radio is a critical platform for Australian music, contributing an estimated $153.1 million in value to the industry annually. * Over 390,000 hours of Australian music are played on community radio each year, highlighting its role in providing exposure to a wide range of artists. * Community radio supports emerging and independent artists by playing music not commonly aired on commercial stations, fostering artistic growth and development. * The research report "Building the Music Media Ecosystem" emphasises the economic and cultural significance of community radio in the Australian music sector. * The podcast "Community Radio, Our National Sound" further explores the impact of community radio on artists' careers and the music landscape. Notable Quotes: 1. "Community radio generates a lot of airplay income; around 390,000 hours of Australian music are played every year." 2. "Community radio is really, for a lot of artists, their first step to getting some kind of awareness for who they are and from that point, an audience." 3. "Every station contributes up to $5.55 for every dollar that's invested in community radio." 4. "We need people to keep creating for the benefit of music, culture, and how we go through our day." 5. "It's a fragile world as an artist to create something and then put it out into the world, so that awareness and exposure is so critical." Resources: * Community Broadcasting Association of Australia: https://www.cbaa.org.au [https://www.cbaa.org.au] * AMRAP - Australian Music Radio Airplay Project: AMRAP on CBAA [https://www.cbaa.org.au/amrap]

Jase Allen on Newcastle ratings + strong Local Breakfast Shows

About the Guest(s): Jase Allen is the Group Content Director for Southern Cross Austereo (SCA) in Newcastle, Australia, overseeing the hit and Triple M stations. With an impressive 18-year tenure at SCA, Jase has built a career spanning various roles across different cities, including on-air positions in Perth and Adelaide, and a notable part of the team at 2DayFM for six years. His expertise lies in content strategy and his passion for radio is evident in his commitment to nurturing local talent and expanding the reach and influence of regional radio. Episode Summary: Wade Kingsley chats with Jase Allen about the vibrant radio scene in Newcastle, Australia. Known for its rapid growth and dynamic cultural shifts, Newcastle is home to the popular radio stations Triple M and Hit, featuring celebrated local hosts like Tanya and Steve. This episode shines a light on the exceptional recent survey results achieved by these stations, reflecting their deep connection with the local audience. Wade and Jase delve into the success of SCA Newcastle, where Triple M has achieved record ratings with a 25% market share. Keywords like "regional radio," "audience engagement," and "content strategies" drive the discussion as Jase explains the unique dynamics of managing content across different stations with varying target demographics. His insights into blending authentic, locally resonant content with broader appeal offer a masterclass in contemporary radio programming. Key Takeaways: * Newcastle is experiencing a cultural boom, serving as a thriving market for SCA's regional radio stations. * Triple M Newcastle achieved a record market share thanks to its strong local connection and engaging content. * Jase Allen's career showcases the significance of long-term commitment and local familiarity in radio success. * Tanya and Steve are highlighted as exceptional local radio personalities, driving audience loyalty and station growth. * Strategic content localisation balances broader state audiences with potent local relevance. Notable Quotes: * "They have their hands in every bit of Newcastle culture. They know everyone." - Jase Allen * "I think that's one of the real big differences with local radio in these markets." - Jase Allen * "It is that real Triple M brand loyalty that you have with local radio." - Jase Allen * "It's just an incredible dynamic to watch." - Jase Allen Resources: * Jase Allen at Southern Cross Austereo [https://www.southerncrossaustereo.com.au/] * Newcastle Radio Stations: Triple M Newcastle [https://www.triplem.com.au/newcastle] | Hit Newcastle [https://www.hit.com.au/newcastle]

Lizzie Young on why CRA is front and centre at Cairns Crocodiles

About the Guest(s): Lizzie Young: Lizzie Young is a prominent figure in the media industry, serving as the CEO of Commercial Radio and Audio (CRA). She has a wealth of experience in marketing and community engagement, having also worked at the forefront of audio brand development and regional outreach strategies. Lizzie's insightful approach to leveraging audio as a powerful medium in marketing sets her apart as a forward-thinking leader. Episode Summary: Lizzie shares her insights on the transformative power of audio in marketing, emphasising the unique connection it offers to community storytelling and its unmatched reach. The conversation touches on the strategic importance of engaging with marketers and agency representatives to reshape perceptions about audio's potential. In a world where audio's role in marketing continues to evolve, Lizzie Young discusses her candid discussion with Jon Evans, host of the Uncensored CMO podcast. Together, they explore audio branding and global marketing challenges while highlighting the invaluable role CRA plays in promoting regional Australian markets. Lizzie also shares her experience judging the audio category of the Hatchlings program. Key Takeaways: * Lizzie Young emphasises the power of audio for community storytelling and its ability to engage diverse audiences beyond traditional media. * CRA's strategic focus on involving marketers and agencies aims to reshape audio's perception as a medium and highlight its effectiveness in advertising. * Jon Evans' insights underline the increasing importance of audio branding in crafting global marketing strategies. * Lizzie reflects on the evolving opportunities for women leaders in media and the importance of broadening skillsets and visibility for career advancement. Notable Quotes: * "He's literally building a brand off the foundation of audio, which is incredible." - Lizzie Young * "We are really focused on demonstrating what audio can do for their brands and the results it can drive." - Lizzie Young * "It's the compounding effect of making sure that you have a clear vision, you have a strategy." - Lizzie Young * "We still need to focus on the pipeline and getting people." - Lizzie Young Resources: * Commercial Radio and Audio (CRA): Link to CRA Website [https://www.cra.au/] * Uncensored CMO Podcast: Listen to insights by Jon Evans [https://podcasts.apple.com/au/podcast/uncensored-cmo/id1486335987]

Johnny & Inkie: Flying the flag for Regional Radio in Cairns

About the Guest(s): Johnny and Inkie are the hosts of the local breakfast radio show on Star 102.7 in Cairns, Australia. Johnny joined the Cairns radio market three years ago after stints in Mackay, Adelaide, and the Riverland, bringing a diverse background ranging from real estate to personal training. Inkie, a born and bred Cairns local, started her radio career as a promotions assistant and worked her way up to becoming a beloved radio personality. Together, Johnny and Inkie bring a dynamic and lively presence to their show, engaging deeply with the Cairns community. Episode Summary: Join Wade as he dives deep into the lively world of regional radio with Johnny and Inkie at Star 102.7 FM in Cairns, Far North Queensland. Experience the vibrant connection between radio hosts and their community, explore unique storytelling, and enjoy the warm camaraderie that only regional radio can offer. Broadcasting from sunny Cairns, Kingsley uncovers the vital role regional radio plays, not just in talent development but as a lifeline and a pillar of community engagement during times like cyclones and floods. Johnny and Inkie reflect on their three-year journey, crafting a radio show that resonates deeply with their Cairns audience. With large servings of humour and authenticity, they share anecdotes, from a memorable first meeting bonded over bagpipes to quirky features like cane toad races. They highlight the importance of being genuine with their listeners and discuss how each brings unique stories to the airwaves. Key Takeaways: * Regional radio's vital role extends beyond entertainment; it serves as a crucial community link, especially during natural calamities like cyclones. * Johnny and Inkie's successful collaboration over the past three years is rooted in authentic communication and mutual bonding over shared experiences. * The dynamic between local radio hosts and their listener community is akin to a tight-knit family, enhancing engagement and storytelling. * Humour, spontaneity, and embracing local culture, such as cane toad races, enhance relatability and listener connection. * Career advice from the hosts emphasises diligent work ethic and the importance of authenticity to establish meaningful listener relationships. Notable Quotes: * "One of the biggest and one of the best parts of our show is our listeners. It's incredible the stories they come up with […] it feels like I was joining a family." - Johnny * "We've created such a safe space for them." - Inkie * "When you're bitten by [the radio] bug, that's it. It is never going to leave you." - Inkie * "You can have all the talent in the world, but if you don't have the ability to apply that… you really have to be the hardest worker in the room." - Johnny "Be authentic. The authentic you is why people want you." - Inkie Resources: * Star 102.7 [http://www.star1027.com.au/] - Official website of the Cairns radio station where Johnny and Inky host their breakfast show.

Intern Pete: Leaving Kyle & Jackie O for Christian O'Connell

About the Guest(s): 'Intern' Pete Deppeler is a seasoned radio producer and on-air personality, known for his engaging work on the Kyle and Jackie O Show. With a career that began in ACE Radio Warrnambool, Pete has navigated various roles across major radio networks in Australia. His experience spans producing, hosting, and being part of the ensemble cast of popular radio shows. He is now joining Christian O'Connell's team, stepping into a new role as a roving reporter and senior producer. Episode Summary: In this episode Wade delves into the latest developments for 'Intern' Pete Deppeler as he transitions from his iconic role on the Kyle and Jackie O Show to a new venture with Christian O'Connell's radio team. Known for his dynamic presence and creativity in the Australian radio landscape, Intern Pete discusses his journey, the exciting career change, and what lies ahead. This conversation gives listeners a behind-the-scenes look at the world of radio broadcasting, with a focus on Pete's professional evolution and personal insights. The conversation explores Pete's extensive background and his pivotal roles in shaping some of Australia's most popular radio shows. Key topics include the significance of loyalty in the industry, the importance of embracing new opportunities, and the intricate balance of on- and off-air responsibilities. Through engaging anecdotes and candid reflections, Pete shares his excitement about joining Christian's team, highlighting his eagerness to contribute his expertise as a roving reporter and senior producer. Pete's enthusiasm is infectious as he discusses creative freedom on the new show, offering listeners an insider's view of what it takes to produce compelling radio content. Key Takeaways: * Career Transition: Intern Pete discusses his leap from the Kyle and Jackie O Show to a new role working with Christian O'Connell, emphasising the positive aspects of change and new beginnings. * Radio Industry Insights: The episode provides a glimpse into the complexities and opportunities within Australia's radio show production, including challenges faced by producers. * Prominent Experience: Pete draws on his vast experience in radio, including stories from his early days at Ace Radio to his significant contributions at KIIS FM. * Creative Contributions: Pete highlights his passion for producing, including driving innovative content and the excitement of joining a team that values individual input. * Personal Reflections: Pete shares personal reflections on his career journey, the emotional impact of leaving a long-standing role, and the support received from colleagues and listeners. Notable Quotes: 1. "I'm completely overwhelmed, but I'm so, so excited to be here." 2. "It's just solid radio. It's not trying to be the next anything else; it is its own identity." 3. "I was exhausted, and I think this feels like the final piece of the puzzle for me right now in regards to starting the new journey." 4. "You've got to be prepared to blow up every show for sure." 5. "I wrote him a little text message that said, you know, honesty, transparency is what I'm absolutely, you know, just so nervous."