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THE SIMPLEST JOB DESCRIPTION FOR A SALESPERSON IS TO “GET AND KEEP CUSTOMERS” This sounds pretty simple but trying to balance between keeping our existing clients and generating new ones is no easy task. To accomplish this, we must have a plan, a blueprint for success, one that is practiced and followed EVERY day. No business budgets for decreased revenue. Status quo is unacceptable, growth is an expectation. It is your responsibility to cultivate new customers and nurture them. In other words, Get and Keep Customers"
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